Middle East and Africa Food Inclusions Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Chocolates, Fruit and Nuts, Flavored Sugar and Caramels, and Others), by Form (Solid and Semi- Solid), and Application (Dairy and Frozen Desserts, Bakery Products, Breakfast Cereals, Chocolate and Confectionery Products, and Others)
The food inclusions market in Middle East & Africa is expected to grow from US$ 869.61 million in 2021 to US$ 1,245.82 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028.
Food inclusions have mainly been associated with indulgence for a long period of time. However, nowadays, they are also being associated with health and nutrition, apart from delivering flavor, texture, color, and aroma. The COVID-19 pandemic has had a huge impact on the consumer buying behavior. Rising health concerns as well as growing awareness regarding the consumption of natural and functional food have given rise to new food & beverage trends. Majority of the consumers are opting for immunity-boosting functional food products. Rising consumer preference for products that offer both indulgence and health attributes is propelling food manufacturers to use fitting inclusions in their products. Super-foods such as blueberries, cranberries, elderberry, and aronia berries are being used as food inclusions as they provide high levels of antioxidants that boost immunity. The demand for such fruit inclusions in functional food such as yogurt and cottage cheese that help maintain gut health is on rise. Moreover, surging demand for food products and beverages with low sugar content, lower synthetic additive content, and clean label ingredients is triggering the demand for food inclusions such as fruit purees, juices, concentrates, and exotic fruits and vegetables. Fruit-based inclusions, which are sources of natural sugars, are rapidly substituting sugar in several food products and beverages. The demand for whole-food inclusions is increasing in the worldwide market as they feature a complete package of texture, flavor, and function. Whole foods undergo minimal or zero processing and are thus considered as natural ingredients. For instance, nuts are identified as whole-food inclusions with a clean label listing and having health halo. Walnuts are majorly being used as a food inclusion in several food products such as yogurt, snacks, and breakfast cereals. Apart from providing flavor, walnuts also offer functional health benefits, as they are rich in plant-based ALA omega-3 fatty acids. Similarly, almonds are an excellent source of proteins, vitamin E, fiber, magnesium, calcium, potassium, riboflavin, and phosphorous. Legumes are also a crucial ingredient used in functional and healthy food products, as they are rich source of fiber and protein. Black beans are emerging as a lucrative food inclusion as majority of consumers resonate with the health benefits of black beans. Thus, surging demand for functional and healthy food products is emerging as a lucrative opportunity for the food inclusions market players.
Turkey, Iran, Iraq, and Saudi Arabia have the highest COVID-19 cases in the Middle East and Africa, and is followed by Israel and the UAE, among others. The UAE was the first country in the Middle East and Africa to report a confirmed case of COVID-19. The food inclusions market has had a major impact on its product trends. The pandemic has propelled consumers to opt healthy food products with various functional properties. Additionally, to break through the regular routine imposed due to the lockdown, the consumer’s desire for new and innovative products to experience different culinary adventure is also influencing the market trends for food inclusions.
The food inclusions market is segmented based on type, form, and application. Based on type, the market is segmented into chocolates, fruit and nuts, flavored sugar and caramels, and others. The fruit and nuts segment is expected to be the fastest growing segment during the forecast period. Fruit and nuts food inclusions enhance nutrient content of food products as well as confer visual appeal, flavor, and attractive texture to them. Further, adding fruit bits to the food preparation allows makers to avoid using sugar or other sweeteners. Dried superfruits such as blueberries can provide all the organoleptic benefits a developer requires, and it also provides the consumer with an identified ingredient to increase nutrition. Nuts is another category of superfood that acts as a significant source of plant-based proteins and add a distinctive crunch and color to recipes. Nuts are popular among customers and are widely used in dairy products and frozen desserts, confectionaries, bread items, snacks and bars, cereals and related products, and beverages. For instance, almonds are preferred choice in bakery products, porridge, and smoothies.
The Middle East & Africa food inclusions market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the Middle East & Africa food inclusions market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Middle East & Africa food inclusion market. ADM; AGRANA Beteiligungs-AG; Puratos; Barry Callebaut; Cargill, Incorporated; Kerry Group; Georgia Nut Company; Taura Natural Ingredients Ltd.; and Sensient Technologies are among the leading companies in the market.
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