Middle East and Africa Flavor Masking Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Sweet Flavor, Salt Flavor, Fat Flavor, Bitter Flavor, and Others) and Application (Food and Beverages, Pharmaceuticals and Nutraceuticals

Middle East and Africa Flavor Masking Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Sweet Flavor, Salt Flavor, Fat Flavor, Bitter Flavor, and Others) and Application (Food and Beverages, Pharmaceuticals and Nutraceuticals, and Others)

The flavor masking agents market in Middle East & Africa is projected to reach US$ 15.13 million by 2028 from US$ 12.48 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021 to 2028. Flavor masking agents are food additives that are used to mask unpleasant flavors in food products. Bitterness, glycerin flavor, vitamin and mineral flavor, or metallic flavor in the food product are masked with a flavor ingredient that gives the end-product an appealing flavor. Further, flavor masking agents are used in a wide variety of industries such as food & beverages, pharmaceuticals and nutraceuticals, and cosmetics. The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. As stated by the World Health Organization, in 2020 chronic disease incidence increased by 57%. Growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer's disease, influenza, pneumonia, kidney disease, and septicemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth. Further, flavor masking agents are used to enhance the flavor of a product by either offering a more pleasant taste or masking an unpleasant taste. Flavor masking agents are inactive additives used in the pharmaceutical industry. Inactive ingredients are components of a medication that do not enhance or alter the therapeutic function of the active ingredient, which is normally the active drug. Some of the examples of essential additive inactive ingredients are flavoring agents, binding agents, preservatives, and buffers, among others. Without these, the medicine can disintegrate, spoil more quickly, or taste too bitter for most people to consume orally. Moreover, flavors are used in orally consumed goods such as syrups, chewable pills, and suspensions to make the bitter taste of the medicine more pleasant, imparting a beneficial medicinal effect. However, the use of flavor masking agents is not limited to the pharmaceutical industry and has been expanding across diversified end-use industries. Such masking agents are extensively used in the food & beverages industry in meat & dairy-based products, bakery and confectionery, alcoholic beverages, and sports nutrition. Flavor masking agents are used primarily to mask unwanted flavor notes in food products and provide a good and appealing flavor to the finished product. Additionally, flavor masking agents are also used to improve the flavor of cosmetics and personal care products in a wide range of products such as face mask, lotions, creams, gels, and others. They can also be used to create or mask a specific flavor. Thus, the wide use of flavor masking agents in a wide variety of applications is driving the market growth.

South Africa has the highest COVID-19 cases in the Middle East and Africa region, and is followed by Saudi Arabia and UAE, among others. UAE was the first country in the Middle East and Africa to report a confirmed case of COVID-19. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverages industry is one of the major industries that is suffering serious disruptions such as supply chain breaks, technology events cancellations, office shutdowns, etc., as a result of this outbreak. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the travel bans imposed by countries are affecting business collaborations and partnership opportunities. All these factors are anticipated to affect the food and beverages industry in a negative manner and thus act as a restraining factor for the growth of various markets related to this industry in the coming months.

The Middle East & Africa flavor masking agents market based on application is bifurcated into food & beverages, pharmaceuticals and nutraceuticals, others. Food & beverages segment accounted for the highest share in the market in 2020. Further, food & beverages segment is segmented into the dairy & frozen dessert, bakery and confectionery, beverages, meat poultry and seafood, and others. The beverages segment dominated the market in 2020. Many beverages possess inherent off tastes due to fortification. In beverages, bitterness can be removed by adding strong flavor that overrides the bitter notes or by using compounds that block receptors on taste buds. Flavor masking agents are used in sports drinks with flavors such as apple, citrus, and coffee. Flavor masking agents in sports drinks help in fat loss, muscle synthesis, and fast recovery. After a strenuous workout, this is a safe and sporty alternative to carbonated drinks. One of the flavor masking agents in beverages includes caffeine, found naturally in tea and coffee and added to many soft drinks, hops in beer, and quinine in tonic water.

The Middle East & Africa flavor masking agents market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Middle East & Africa flavor masking agents market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Middle East & Africa flavor masking agents market. Archer Daniels Midland Company; Cargill, Incorporated; Carmi Flavor And Fragrance Co. Inc.; Geo Specialty Chemicals; Keva Flavors Pvt. Ltd; Sensient Technologies Corporation; Symrise Ag; and Roquette Freres are among the leading companies in the Middle East & Africa flavor masking agents market.

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