Europe Frozen Bakery Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Breads and Rolls, Cakes and Pastries, Cookies and Biscuits, and Others), Category (Gluten-free and Conventional) and End-Use (Foodservice and Food Retail)
The Europe frozen bakery products market is expected to grow from US$ 7,897.44 million in 2021 to US$ 9,629.67 million by 2028; it is estimated to grow at a CAGR of 3.0% from 2021 to 2028. Europe comprises various strong and flourishing economies such as Germany, France, Italy, the UK, Russia, and Rest of Europe. Frozen bakery products market registered a notable growth in Europe, owing to the convenience these products offer, especially in minimizing the time required for cooking and baking. Moreover, the growing demand for ready-to-eat food products owing to hectic work schedules is also expected to contribute to the market growth in the region over the forecast period. According to a report published by Food Drink Europe, the food & beverages industry in Europe accounted for turnover of US$ 1,463.5 billion in 2020 making it one of the largest manufacturing industries in Europe. The growth of this industry is driven by the rising demand for comfort foods, frozen foods, and ready-to-eat meals. Moreover, the foodservice sector is expected to register a notable growth over the coming years leading to the rising trend of cloud kitchen services, quick service restaurants, online food delivery services, and other such factors in Europe. The foodservice industry is one of the most potential end-use industries for frozen bakery products market. This factor is anticipated to further bolster the product demand in the forthcoming years.
In case of COVID-19, Europe, especially France, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of frozen bakery products manufacturing activities. Downfall in other food & beverages producing sectors has subsequently impacted the demand for frozen bakery products during the early months of 2020. Moreover, decline in the overall bakery products producing activities has led to the discontinuation of frozen bakery products manufacturing projects, thereby reducing the demand for frozen bakery products. Similar trend was witnessed in other European countries such as Russia, the UK, Italy, Germany, and Spain. However, the countries are likely to overcome this drop in demand with the economic activities regaining their pace, especially in the beginning of 2021.
Based on product type, the market is segmented into breads and rolls, cakes and pastries, cookies and biscuits, and others. The bread and rolls segment led the Europe frozen bakery products market in 2020. Bread is a staple food prepared from a dough of water and flour. Bread has been a prominent food in many countries for a very long period. As the breads are prepared from the frozen dough, the biological materials which are present should be viable and metabolically active till the time of baking where these ingredients are denatured or killed. There has been an increase in the usage of bread as a frozen bakery, owing to the inclusion of a wide variety of additives such as fruits, nuts, various fats, and chemical additives that help in improving the texture and flavor and increasing the shelf life of the frozen bread. The frozen bread dough is used to make different food items such as calzones, deep-dish pizza, cinnamon rolls, sesame breadsticks, and chicken pot pie.
The overall Europe frozen bakery products market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe frozen bakery products market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe frozen bakery products market. The major companies operating in the market include Dawn Food Products, Inc.; Europastry, S.A.; Lantmannen Unibake; Grupo Bimbo S.A.B. de C.V.; Aryzta Ag; General Mills, Inc.; Conagra Brands, Inc. and Associated British Food Plc.
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