Global Smart Television Market Analysis 2021

Global Smart Television Market Analysis 2021

The Global Smart Television Market is expected to reach $376.55 billion by 2027 growing at a CAGR of 11.5% from 2020 to 2027. Smart TV is a digital television that is integrated with Internet-connected technologies which allows the streaming of videos and services. These TV’s can connect to various input devices wirelessly, has the ability to enhance usability & control, and helps in transforming the entertainment industry worldwide. A smart TV can provide various features like storage capacity, internet accessibility, GPS system, and other features.

Factors such as the increasing penetration of high-speed internet, improving living standards, and rising disposable income of the population are driving the growth of the market. However, fear, uncertainty, and doubt of customers is restraining the growth of the market.

Based on the screen type, the flat segment is going to have a lucrative growth during the forecast period which can be attributed to high cost of the curved panels. The viewers prefer a flat screen instead of a curved screen as the latter creates a mirror effect, whereby the light shining off the display covers the content.

The key vendors mentioned are Apple Inc., Haier Group Corporation, Hisense Group Co. Ltd., Hitachi Ltd., Insignia Systems Inc., Koninklijke Philips NV, LG Electronics, Inc. Panasonic Corporation, Samsung Electronics Co. Ltd., Sony Corporation, TCL Corporation, Vizio Inc. and Westinghouse Electric Corporation.

Platforms Covered:
• Android
• iOS
• MyHomeScreen
• Roku
• Tizen OS
• WebOS

Panel Types Covered:
• Light Emitting Diode (LED)
• Liquid Crystal Display (LCD)
• Organic Light Emitting Diode (OLED)
• Plasma Display Panel (PDP)
• Quantum Dot Light Emitting Diode (QLED)
• Surface-Conduction Electron-Emitter Display (SED)

Accessories Covered:
• 3D Glasses
• Gaming Devices/Play Stations
• Keypads
• TV Camera
• Wireless Local Area Network (LAN) Adaptor

Screen Sizes Covered:
• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

Resolutions Covered:
• 4K Ultra High Definition (UHD) TV
• High Definition TV (HDTV)
• Full High Definition (FHD) TV
• 8K TV
• 720p
• 1080p

Screen Types Covered:
• Flat
• Curved
• Foldable

Refresh Rates Covered:
• 60Hz
• 120Hz
• 240Hz

Technologies Covered:
• Operating System
• Interface Design

Applications Covered:
• Life
• Movie & Television
• Music
• News Reader
• Social Networking Services
• Tool

End Users Covered:
• Commercial
• Education
• Offices
• Residential
• Telecommunications
• Transportation

Distribution Models Covered:
• Online
• Single Brand Stores
• Multi Brand Stores

Regions Covered:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Key Questions Answered in this Report:
• How this market evolved since the year 2019
• Market size estimations, forecasts and CAGR for all the segments presented in the scope
• Key Market Developments and financials of the key players
• Opportunity Analysis for the new entrants
• SWOT Analysis of the key players
• Fastest growing markets analyzed during the forecast period


1 Market Synopsis
2 Research Outline
2.1 Research Snapshot
2.2 Research Methodology
2.3 Research Sources
2.3.1 Primary Research Sources
2.3.2 Secondary Research Sources
3 Market Dynamics
3.1 Drivers
3.2 Restraints
4 Market Environment
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Smart Television Market, By Platform
5.1 Introduction
5.2 Android
5.3 iOS
5.4 MyHomeScreen
5.5 Roku
5.6 Tizen OS
5.7 WebOS
6 Global Smart Television Market, By Panel Type
6.1 Introduction
6.2 Light Emitting Diode (LED)
6.3 Liquid Crystal Display (LCD)
6.4 Organic Light Emitting Diode (OLED)
6.5 Plasma Display Panel (PDP)
6.6 Quantum Dot Light Emitting Diode (QLED)
6.7 Surface-Conduction Electron-Emitter Display (SED)
7 Global Smart Television Market, By Accessory
7.1 Introduction
7.2 3D Glasses
7.3 Gaming Devices/Play Stations
7.4 Keypads
7.5 TV Camera
7.6 Wireless Local Area Network (LAN) Adaptor
8 Global Smart Television Market, By Screen Size
8.1 Introduction
8.2 Below 32 inches
8.3 32 to 45 inches
8.4 46 to 55 inches
8.5 56 to 65 inches
8.6 Above 65 inches
9 Global Smart Television Market, By Resolution
9.1 Introduction
9.2 4K Ultra High Definition (UHD) TV
9.3 High Definition TV (HDTV)
9.4 Full High Definition (FHD) TV
9.5 8K TV
9.6 720p
9.7 1080p
10 Global Smart Television Market, By Screen Type
10.1 Introduction
10.2 Flat
10.3 Curved
10.4 Foldable
11 Global Smart Television Market, By Refresh Rate
11.1 Introduction
11.2 60Hz
11.3 120Hz
11.4 240Hz
12 Global Smart Television Market, By Technology
12.1 Introduction
12.2 Operating System
12.3 Interface Design
13 Global Smart Television Market, By Application
13.1 Introduction
13.2 Life
13.3 Movie & Television
13.4 Music
13.5 News Reader
13.6 Social Networking Services
13.7 Tool
14 Global Smart Television Market, By End User
14.1 Introduction
14.2 Commercial
14.3 Education
14.4 Offices
14.5 Residential
14.6 Telecommunications
14.7 Transportation
15 Global Smart Television Market, By Distribution Model
15.1 Introduction
15.2 Online
15.3 Single Brand Stores
15.4 Multi Brand Stores
16 Global Smart Television Market, By Geography
16.1 Introduction
16.2 North America
16.3 Europe
16.4 Asia Pacific
16.5 South America
16.6 Middle East & Africa
17 Strategic Benchmarking
18 Vendors Landscape
18.1 Apple Inc.
18.2 Haier Group Corporation
18.3 Hisense Group Co. Ltd.
18.4 Hitachi Ltd.
18.5 Insignia Systems Inc.
18.6 Koninklijke Philips NV
18.7 LG Electronics, Inc.
18.8 Panasonic Corporation
18.9 Samsung Electronics Co. Ltd.
18.10 Sony Corporation
18.11 TCL Corporation
18.12 Vizio Inc.
18.13 Westinghouse Electric Corporation
List of Data Tables
Table 1 Global Smart Television Market Outlook, By Region (2019-2027) ($MN)
Table 2 Global Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 3 Global Smart Television Market Outlook, By Android (2019-2027) ($MN)
Table 4 Global Smart Television Market Outlook, By iOS (2019-2027) ($MN)
Table 5 Global Smart Television Market Outlook, By MyHomeScreen (2019-2027) ($MN)
Table 6 Global Smart Television Market Outlook, By Roku (2019-2027) ($MN)
Table 7 Global Smart Television Market Outlook, By Tizen OS (2019-2027) ($MN)
Table 8 Global Smart Television Market Outlook, By WebOS (2019-2027) ($MN)
Table 9 Global Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 10 Global Smart Television Market Outlook, By Light Emitting Diode (LED) (2019-2027) ($MN)
Table 11 Global Smart Television Market Outlook, By Liquid Crystal Display (LCD) (2019-2027) ($MN)
Table 12 Global Smart Television Market Outlook, By Organic Light Emitting Diode (OLED) (2019-2027) ($MN)
Table 13 Global Smart Television Market Outlook, By Plasma Display Panel (PDP) (2019-2027) ($MN)
Table 14 Global Smart Television Market Outlook, By Quantum Dot Light Emitting Diode (QLED) (2019-2027) ($MN)
Table 15 Global Smart Television Market Outlook, By Surface-Conduction Electron-Emitter Display (SED) (2019-2027) ($MN)
Table 16 Global Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 17 Global Smart Television Market Outlook, By 3D Glasses (2019-2027) ($MN)
Table 18 Global Smart Television Market Outlook, By Gaming Devices/Play Stations (2019-2027) ($MN)
Table 19 Global Smart Television Market Outlook, By Keypads (2019-2027) ($MN)
Table 20 Global Smart Television Market Outlook, By TV Camera (2019-2027) ($MN)
Table 21 Global Smart Television Market Outlook, By Wireless Local Area Network (LAN) Adaptor (2019-2027) ($MN)
Table 22 Global Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 23 Global Smart Television Market Outlook, By Below 32 inches (2019-2027) ($MN)
Table 24 Global Smart Television Market Outlook, By 32 to 45 inches (2019-2027) ($MN)
Table 25 Global Smart Television Market Outlook, By 46 to 55 inches (2019-2027) ($MN)
Table 26 Global Smart Television Market Outlook, By 56 to 65 inches (2019-2027) ($MN)
Table 27 Global Smart Television Market Outlook, By Above 65 inches (2019-2027) ($MN)
Table 28 Global Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 29 Global Smart Television Market Outlook, By 4K Ultra High Definition (UHD) TV (2019-2027) ($MN)
Table 30 Global Smart Television Market Outlook, By High Definition TV (HDTV) (2019-2027) ($MN)
Table 31 Global Smart Television Market Outlook, By Full High Definition (FHD) TV (2019-2027) ($MN)
Table 32 Global Smart Television Market Outlook, By 8K TV (2019-2027) ($MN)
Table 33 Global Smart Television Market Outlook, By 720p (2019-2027) ($MN)
Table 34 Global Smart Television Market Outlook, By 1080p (2019-2027) ($MN)
Table 35 Global Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 36 Global Smart Television Market Outlook, By Flat (2019-2027) ($MN)
Table 37 Global Smart Television Market Outlook, By Curved (2019-2027) ($MN)
Table 38 Global Smart Television Market Outlook, By Foldable (2019-2027) ($MN)
Table 39 Global Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 40 Global Smart Television Market Outlook, By 60Hz (2019-2027) ($MN)
Table 41 Global Smart Television Market Outlook, By 120Hz (2019-2027) ($MN)
Table 42 Global Smart Television Market Outlook, By 240Hz (2019-2027) ($MN)
Table 43 Global Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 44 Global Smart Television Market Outlook, By Operating System (2019-2027) ($MN)
Table 45 Global Smart Television Market Outlook, By Interface Design (2019-2027) ($MN)
Table 46 Global Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 47 Global Smart Television Market Outlook, By Life (2019-2027) ($MN)
Table 48 Global Smart Television Market Outlook, By Movie & Television (2019-2027) ($MN)
Table 49 Global Smart Television Market Outlook, By Music (2019-2027) ($MN)
Table 50 Global Smart Television Market Outlook, By News Reader (2019-2027) ($MN)
Table 51 Global Smart Television Market Outlook, By Social Networking Services (2019-2027) ($MN)
Table 52 Global Smart Television Market Outlook, By Tool (2019-2027) ($MN)
Table 53 Global Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 54 Global Smart Television Market Outlook, By Commercial (2019-2027) ($MN)
Table 55 Global Smart Television Market Outlook, By Education (2019-2027) ($MN)
Table 56 Global Smart Television Market Outlook, By Offices (2019-2027) ($MN)
Table 57 Global Smart Television Market Outlook, By Residential (2019-2027) ($MN)
Table 58 Global Smart Television Market Outlook, By Telecommunications (2019-2027) ($MN)
Table 59 Global Smart Television Market Outlook, By Transportation (2019-2027) ($MN)
Table 60 Global Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)
Table 61 Global Smart Television Market Outlook, By Online (2019-2027) ($MN)
Table 62 Global Smart Television Market Outlook, By Single Brand Stores (2019-2027) ($MN)
Table 63 Global Smart Television Market Outlook, By Multi Brand Stores (2019-2027) ($MN)
Table 64 North America Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 65 North America Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 66 North America Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 67 North America Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 68 North America Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 69 North America Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 70 North America Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 71 North America Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 72 North America Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 73 North America Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 74 North America Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)
Table 75 Europe Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 76 Europe Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 77 Europe Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 78 Europe Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 79 Europe Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 80 Europe Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 81 Europe Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 82 Europe Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 83 Europe Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 84 Europe Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 85 Europe Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)
Table 86 Asia Pacific Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 87 Asia Pacific Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 88 Asia Pacific Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 89 Asia Pacific Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 90 Asia Pacific Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 91 Asia Pacific Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 92 Asia Pacific Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 93 Asia Pacific Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 94 Asia Pacific Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 95 Asia Pacific Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 96 Asia Pacific Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)
Table 97 South America Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 98 South America Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 99 South America Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 100 South America Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 101 South America Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 102 South America Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 103 South America Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 104 South America Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 105 South America Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 106 South America Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 107 South America Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)
Table 108 Middle East & Africa Smart Television Market Outlook, By Platform (2019-2027) ($MN)
Table 109 Middle East & Africa Smart Television Market Outlook, By Panel Type (2019-2027) ($MN)
Table 110 Middle East & Africa Smart Television Market Outlook, By Accessory (2019-2027) ($MN)
Table 111 Middle East & Africa Smart Television Market Outlook, By Screen Size (2019-2027) ($MN)
Table 112 Middle East & Africa Smart Television Market Outlook, By Resolution (2019-2027) ($MN)
Table 113 Middle East & Africa Smart Television Market Outlook, By Screen Type (2019-2027) ($MN)
Table 114 Middle East & Africa Smart Television Market Outlook, By Refresh Rate (2019-2027) ($MN)
Table 115 Middle East & Africa Smart Television Market Outlook, By Technology (2019-2027) ($MN)
Table 116 Middle East & Africa Smart Television Market Outlook, By Application (2019-2027) ($MN)
Table 117 Middle East & Africa Smart Television Market Outlook, By End User (2019-2027) ($MN)
Table 118 Middle East & Africa Smart Television Market Outlook, By Distribution Model (2019-2027) ($MN)

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