Multi Screen Advertising - Global Market Outlook (2019 -2027)

Multi Screen Advertising - Global Market Outlook (2019 -2027)

According to Stratistics MRC, the Global Multi-Screen Advertising market accounted for $2.67 million in 2019 and is expected to reach $10.06 million by 2027 growing at a CAGR of 18.0% during the forecast period. Growing content consumption through mobile devices and increased audience targeting are the factors driving the market growth. However, a brand cannot completely justify the need for the product with the amount of time available to attract the customer due to lack of ad space and rising adoption of ad-blockers on devices may hinder the market growth.

A multiscreen advertisement campaign is a campaign which is simultaneously displayed on an array of devices. Most common digital multiscreen campaigns are displayed on desktops, smart phones, tablets, and televisions. It is broadcasted on various platforms depending upon the type of content.

By device platform, mobile phones/smartphones segment held significant growth during the forecast period. With growing penetration of smart phones due to high affordability along with increasing content sharing through various social media platforms has been causing major growth of multi-screen advertising market. Nowadays, majority of the global population have been using mobile devices for various purposes such as watching movies as well as playing games and many other applications. With growing dominance of mobile application platforms across consumers, displaying multi screen ads in between the running applications can help the advertisers to gain more audience impacting their business growth. By geography, North America is anticipated to have a significant growth in the global multi-screen advertising market during the forecast period due to increasing smart phones penetration as well as rising growth of social media platforms has been helping in causing significant growth of multi-screen advertising market in the region.

Some of the key players profiled in the Multi-Screen Advertising include Aegis Group, Alphabet Inc, Amazon, AT&T Inc, Google, Microsoft Corporation, Netflix Inc, NTT DoCoMo Inc, Omnicom Group, Orange SA, Roku Inc, Sky Mobile, Verizon Wireless, Vodafone Group PLC WPP Group.

Device Platforms Covered:
• Desktop/Laptops
• Gaming Consoles
• Internet
• Mobile Phones/Smart Phones
• Laptop/PC ( Personal Computer)
• Tablet
• Television (TV)

Types Covered:
• Advertising
• Products
• Services
• Software
• Technology & Media

Ad Contents Covered:
• Dynamic
• Interactive
• Static

Ad Format Covered:
• In-App Ads
• In-Page Executions
• Overlays
• Pre and Mid Roll Ads

Applications Covered:
• Consumer Goods and Retail
• Restaurants
• Telecom and IT
• Banking, Financial Services and Insurance
• Media and Entertainment
• Transportation, Logistics
• Supply Chain and Manufacturing
• Healthcare

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances


1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Multi-Screen Advertising Market, By Device Platform
5.1 Introduction
5.2 Desktop/Laptops
5.3 Gaming Consoles
5.4 Internet
5.5 Mobile Phones/ Smartphones
5.6 Laptop/ PC (Personal Computer)
5.7 Tablet
5.8 Television (TV)
6 Global Multi-Screen Advertising Market, By Type
6.1 Introduction
6.2 Advertising
6.3 Products
6.4 Services
6.4.1 Video Streaming
6.4.2 Gaming
6.4.3 Content Sharing
6.4.4 Search & Display
6.4.5 Email
6.4.6 Social Media
6.5 Software
6.6 Technology & Media
7 Global Multi-Screen Advertising Market, By Ad Content
7.1 Introduction
7.2 Dynamic
7.3 Interactive
7.4 Static
8 Global Multi-Screen Advertising Market, By Ad Format
8.1 Introduction
8.2 In-App Ads
8.3 In-Page Executions
8.4 Overlays
8.5 Pre and Mid Roll Ads
9 Global Multi-Screen Advertising Market, By Application
9.1 Introduction
9.2 Consumer Goods and Retail
9.3 Restaurants
9.4 Telecom and IT (Information Technology)
9.5 Banking, Financial Services and Insurance
9.6 Media and Entertainment
9.7 Transportation, Logistics
9.8 Supply Chain and Manufacturing
9.9 Healthcare
10 Global Multi-Screen Advertising Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Aegis Group
12.2 Alphabet Inc
12.3 Amazon
12.4 AT&T Inc
12.5 Google
12.6 Microsoft Corporation
12.7 Netflix Inc
12.8 NTT DoCoMo Inc
12.9 Omnicom Group
12.10 Orange SA
12.11 Roku Inc
12.12 Sky Mobile
12.13 Verizon Wireless
12.14 Vodafone Group PLC
12.15 WPP Group
List of Tables
Table 1 Global Multi-Screen Advertising Market Outlook, By Region (2018-2027) (US $MN)
Table 2 Global Multi-Screen Advertising Market Outlook, By Device Platform (2018-2027) (US $MN)
Table 3 Global Multi-Screen Advertising Market Outlook, By Desktop/Laptops (2018-2027) (US $MN)
Table 4 Global Multi-Screen Advertising Market Outlook, By Gaming Consoles (2018-2027) (US $MN)
Table 5 Global Multi-Screen Advertising Market Outlook, By Internet (2018-2027) (US $MN)
Table 6 Global Multi-Screen Advertising Market Outlook, By Mobile Phones/ Smartphones (2018-2027) (US $MN)
Table 7 Global Multi-Screen Advertising Market Outlook, By Laptop/ PC (Personal Computer) (2018-2027) (US $MN)
Table 8 Global Multi-Screen Advertising Market Outlook, By Tablet (2018-2027) (US $MN)
Table 9 Global Multi-Screen Advertising Market Outlook, By Television (TV) (2018-2027) (US $MN)
Table 10 Global Multi-Screen Advertising Market Outlook, By Type (2018-2027) (US $MN)
Table 11 Global Multi-Screen Advertising Market Outlook, By Advertising (2018-2027) (US $MN)
Table 12 Global Multi-Screen Advertising Market Outlook, By Products (2018-2027) (US $MN)
Table 13 Global Multi-Screen Advertising Market Outlook, By Services (2018-2027) (US $MN)
Table 14 Global Multi-Screen Advertising Market Outlook, By Video Streaming (2018-2027) (US $MN)
Table 15 Global Multi-Screen Advertising Market Outlook, By Gaming (2018-2027) (US $MN)
Table 16 Global Multi-Screen Advertising Market Outlook, By Content Sharing (2018-2027) (US $MN)
Table 17 Global Multi-Screen Advertising Market Outlook, By Search & Display (2018-2027) (US $MN)
Table 18 Global Multi-Screen Advertising Market Outlook, By Email (2018-2027) (US $MN)
Table 19 Global Multi-Screen Advertising Market Outlook, By Social Media (2018-2027) (US $MN)
Table 20 Global Multi-Screen Advertising Market Outlook, By Software (2018-2027) (US $MN)
Table 21 Global Multi-Screen Advertising Market Outlook, By Technology & Media (2018-2027) (US $MN)
Table 22 Global Multi-Screen Advertising Market Outlook, By Ad Content (2018-2027) (US $MN)
Table 23 Global Multi-Screen Advertising Market Outlook, By Dynamic (2018-2027) (US $MN)
Table 24 Global Multi-Screen Advertising Market Outlook, By Interactive (2018-2027) (US $MN)
Table 25 Global Multi-Screen Advertising Market Outlook, By Static (2018-2027) (US $MN)
Table 26 Global Multi-Screen Advertising Market Outlook, By Ad Format (2018-2027) (US $MN)
Table 27 Global Multi-Screen Advertising Market Outlook, By In-App Ads (2018-2027) (US $MN)
Table 28 Global Multi-Screen Advertising Market Outlook, By In-Page Executions (2018-2027) (US $MN)
Table 29 Global Multi-Screen Advertising Market Outlook, By Overlays (2018-2027) (US $MN)
Table 30 Global Multi-Screen Advertising Market Outlook, By Pre and Mid Roll Ads (2018-2027) (US $MN)
Table 31 Global Multi-Screen Advertising Market Outlook, By Application (2018-2027) (US $MN)
Table 32 Global Multi-Screen Advertising Market Outlook, By Consumer Goods and Retail (2018-2027) (US $MN)
Table 33 Global Multi-Screen Advertising Market Outlook, By Restaurants (2018-2027) (US $MN)
Table 34 Global Multi-Screen Advertising Market Outlook, By Telecom and IT (Information Technology) (2018-2027) (US $MN)
Table 35 Global Multi-Screen Advertising Market Outlook, By Banking, Financial Services and Insurance (2018-2027) (US $MN)
Table 36 Global Multi-Screen Advertising Market Outlook, By Media and Entertainment (2018-2027) (US $MN)
Table 37 Global Multi-Screen Advertising Market Outlook, By Transportation, Logistics (2018-2027) (US $MN)
Table 38 Global Multi-Screen Advertising Market Outlook, By Supply Chain and Manufacturing (2018-2027) (US $MN)
Table 39 Global Multi-Screen Advertising Market Outlook, By Healthcare (2018-2027) (US $MN)
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in the same manner as above.

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