Mobile Marketing - Global Market Outlook (2018-2027)
According to Stratistics MRC, the Global Mobile Marketing Market accounted for $8.83 billion in 2018 and is expected to reach $48.71 billion by 2027 growing at a CAGR of 20.9% during the forecast period. Increased popularity of mobile web and applications, robust internet penetration in developing countries, and growth of social media and advertising are the factors driving the market growth. However, security concerns for confidential information may hinder the market growth.
Mobile marketing is a multi-channel digital marketing scheme aimed at reaching a particular type of audience on their smartphones, tablets, or any other associated devices through websites, E-mail, messages, social media, or mobile applications for product news and promotions.
By component, the services segment is likely to have a huge demand during the forecast period due to the integration of various marketing applications. Services help organizations in making successful customer relationships by constantly supporting them through their business term. They also promote organizations by enhancing marketing project implementation and streamlining marketing operations. Based on geography, North America is going to have a lucrative growth during the forecast period due to the fast acceptance of mobile marketing platform and services among enterprises in this region. A considerable number of mobile marketing platform vendors, including the giant players, have their presence in this region.
Some of the key players profiled in the Mobile Marketing Market include Oracle, SAP, Airship, FollowAnalytics, Adobe, Swrve, Marketo, Imimobile, Acoustic, Salesforce, Xtremepush, Localytics, Vibes, Braze, and Pyze.
Organization Sizes Covered:
• Large Enterprises
• Small and Medium-Sized Enterprises
Components Covered:
• Services
• Platform
Solutions Covered:
• Mobile E-mails
• Mobile Web
• Bluetooth Mobile Marketing
• Push Notifications
• Short Message Service (SMS)
• Quick Response Code
• Mobile Banner Advertisements
• Location-based Marketing
• In-app Messages
• Multimedia Messaging Service (MMS)
• Interactive voice response (IVR)
Distribution Channels Covered:
• Affiliate Marketing
• Content Marketing
• Omni-channel Marketing
• Online Public Relations
• Social Media Marketing
End Users Covered:
• Energy and Utilities
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Travel and Logistics
• Telecom and IT
• Education
• Government
• Retail and eCommerce
• Healthcare
• Automotive
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 End User Analysis
- 3.7 Emerging Markets
- 3.8 Futuristic Market Scenario
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Mobile Marketing Market, By Organization Size
- 5.1 Introduction
- 5.2 Large Enterprises
- 5.3 Small and Medium-Sized Enterprises
- 6 Global Mobile Marketing Market, By Component
- 6.1 Introduction
- 6.2 Services
- 6.3 Platform
- 7 Global Mobile Marketing Market, By Solution
- 7.1 Introduction
- 7.2 Mobile E-mails
- 7.3 Mobile Web
- 7.4 Bluetooth Mobile Marketing
- 7.5 Push Notifications
- 7.6 Short Message Service (SMS)
- 7.7 Quick Response Code
- 7.8 Mobile Banner Advertisements
- 7.9 Location-based Marketing
- 7.10 In-app Messages
- 7.11 Multimedia Messaging Service (MMS)
- 7.12 Interactive voice response (IVR)
- 8 Global Mobile Marketing Market, By Distribution Channel
- 8.1 Introduction
- 8.2 Affiliate Marketing
- 8.3 Content Marketing
- 8.4 Omni-channel Marketing
- 8.5 Online Public Relations
- 8.6 Social Media Marketing
- 9 Global Mobile Marketing Market, By End User
- 9.1 Introduction
- 9.2 Energy and Utilities
- 9.3 Banking, Financial Services, and Insurance
- 9.4 Media and Entertainment
- 9.5 Travel and Logistics
- 9.6 Telecom and IT
- 9.7 Education
- 9.8 Government
- 9.9 Retail and eCommerce
- 9.10 Healthcare
- 9.11 Automotive
- 10 Global Mobile Marketing Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
- 11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
- 12 Company Profiling
- 12.1 Oracle
- 12.2 SAP
- 12.3 Airship
- 12.4 FollowAnalytics
- 12.5 Adobe
- 12.6 Swrve
- 12.7 Marketo
- 12.8 Imimobile
- 12.9 Acoustic
- 12.10 Salesforce
- 12.11 Xtremepush
- 12.12 Localytics
- 12.13 Vibes
- 12.14 Braze
- 12.15 Pyze
- List of Tables
- Table 1 Global Mobile Marketing Market Outlook, By Region (2017-2027) ($MN)
- Table 2 Global Mobile Marketing Market Outlook, By Organization Size (2017-2027) ($MN)
- Table 3 Global Mobile Marketing Market Outlook, By Large Enterprises (2017-2027) ($MN)
- Table 4 Global Mobile Marketing Market Outlook, By Small and Medium-Sized Enterprises (2017-2027) ($MN)
- Table 5 Global Mobile Marketing Market Outlook, By Component (2017-2027) ($MN)
- Table 6 Global Mobile Marketing Market Outlook, By Services (2017-2027) ($MN)
- Table 7 Global Mobile Marketing Market Outlook, By Platform (2017-2027) ($MN)
- Table 8 Global Mobile Marketing Market Outlook, By Solution (2017-2027) ($MN)
- Table 9 Global Mobile Marketing Market Outlook, By Mobile E-mails (2017-2027) ($MN)
- Table 10 Global Mobile Marketing Market Outlook, By Mobile Web (2017-2027) ($MN)
- Table 11 Global Mobile Marketing Market Outlook, By Bluetooth Mobile Marketing (2017-2027) ($MN)
- Table 12 Global Mobile Marketing Market Outlook, By Push Notifications (2017-2027) ($MN)
- Table 13 Global Mobile Marketing Market Outlook, By Short Message Service (SMS) (2017-2027) ($MN)
- Table 14 Global Mobile Marketing Market Outlook, By Quick Response Code (2017-2027) ($MN)
- Table 15 Global Mobile Marketing Market Outlook, By Mobile Banner Advertisements (2017-2027) ($MN)
- Table 16 Global Mobile Marketing Market Outlook, By Location-based Marketing (2017-2027) ($MN)
- Table 17 Global Mobile Marketing Market Outlook, By In-app Messages (2017-2027) ($MN)
- Table 18 Global Mobile Marketing Market Outlook, By Multimedia Messaging Service (MMS) (2017-2027) ($MN)
- Table 19 Global Mobile Marketing Market Outlook, By Interactive voice response (IVR) (2017-2027) ($MN)
- Table 20 Global Mobile Marketing Market Outlook, By Distribution Channel (2017-2027) ($MN)
- Table 21 Global Mobile Marketing Market Outlook, By Affiliate Marketing (2017-2027) ($MN)
- Table 22 Global Mobile Marketing Market Outlook, By Content Marketing (2017-2027) ($MN)
- Table 23 Global Mobile Marketing Market Outlook, By Omni-channel Marketing (2017-2027) ($MN)
- Table 24 Global Mobile Marketing Market Outlook, By Online Public Relations (2017-2027) ($MN)
- Table 25 Global Mobile Marketing Market Outlook, By Social Media Marketing (2017-2027) ($MN)
- Table 26 Global Mobile Marketing Market Outlook, By End User (2017-2027) ($MN)
- Table 27 Global Mobile Marketing Market Outlook, By Energy and Utilities (2017-2027) ($MN)
- Table 28 Global Mobile Marketing Market Outlook, By Banking, Financial Services, and Insurance (2017-2027) ($MN)
- Table 29 Global Mobile Marketing Market Outlook, By Media and Entertainment (2017-2027) ($MN)
- Table 30 Global Mobile Marketing Market Outlook, By Travel and Logistics (2017-2027) ($MN)
- Table 31 Global Mobile Marketing Market Outlook, By Telecom and IT (2017-2027) ($MN)
- Table 32 Global Mobile Marketing Market Outlook, By Education (2017-2027) ($MN)
- Table 33 Global Mobile Marketing Market Outlook, By Government (2017-2027) ($MN)
- Table 34 Global Mobile Marketing Market Outlook, By Retail and eCommerce (2017-2027) ($MN)
- Table 35 Global Mobile Marketing Market Outlook, By Healthcare (2017-2027) ($MN)
- Table 36 Global Mobile Marketing Market Outlook, By Automotive (2017-2027) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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