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Over the Top - Global Market Outlook (2016-2022)

Over the Top - Global Market Outlook (2016-2022)

According to Stratistics MRC, the Global OTT Market accounted for $27.51 billion in 2015 and is expected to reach $85.87 billion by 2022 growing at a CAGR of 17.6% from 2015 to 2022. Prospective growth in content demand, rising need for compliance and verification, wide accessibility of broadband infrastructure and customization of technology are some of the key factors fueling Over The Top (OTT) market growth. Moreover, ease of broadband technology is supporting the growth of over the top (OTT). The benefit of using over the top (OTT) service is that it is less costly when compared to other established modes.

On-premise segment commanded the market but cloud-based over the top (OTT) is projected to exceed the former owing to the increased adoption rate of cloud technologies. North America is the significant market for OTT due to the presence of better connectivity in countries such as U.S. and Canada. Moreover, owing to this improved broadband connectivity across the globe, other devices such as smart TVs, STBs, and gaming consoles can also be used for the provision of over the top (OTT) services. APAC is anticipated to grow at faster pace owing to increasing connectivity of broadband across regions and demand across large scale organisations.

Some of the key players in the market are Akamai Technologies, Apple, Inc., Facebook, Inc., Google, Inc., Limelight Networks, Inc., Microsoft Corporation, Netflix, Tencent Holdings Ltd., Yahoo Inc., Nimbuzz, Activevideo, Brightcove, Flixfling, Hulu and Roku.

Revenue model Covered
Advertisement
Procurement
Rental
Subscription
Platforms Covered
Smart Devices
Set Top Box
Laptops, Desktops and Tablets
Gaming Consoles
Content Type Covered
Voice Over Ip
Text and Image
Video
Deployment Model Covered
On-Premises
Cloud
Service Type Covered
Training and Support
Managed Services
Installation and Maintenance
Consulting
User Types Covered
Small Office and House Office (SOHO)
Large Enterprise
Small and Medium Enterprise (SME)
Industries Covered
BFSI
Retail
Media and Entertainment
Digital Marketing
Filmed Entertainment
IT and Telecom
Healthcare
Government
Education
Other Industries

Regions Covered:
North America
US
Canada
Mexico
Europe
Germany
France
Italy
UK
Spain
Rest of Europe
Asia Pacific
Japan
China
India
Australia
New Zealand
Rest of Asia Pacific
Rest of the World
Middle East
Brazil
Argentina
South Africa
Egypt

What our report offers:
Market share assessments for the regional and country level segments
Market share analysis of the top industry players
Strategic recommendations for the new entrants
Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements


1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Over the Top Market, By Revenue model
5.1 Introduction
5.2 Advertisement
5.3 Procurement
5.4 Rental
5.5 Subscription
6 Global Over the Top Market, By Platform
6.1 Introduction
6.2 Smart Devices
6.3 Set Top Box
6.4 Laptops,Desktops and Tablets
6.5 Gaming Consoles
7 Global Over the Top Market, By Content Type
7.1 Introduction
7.2 Voice Over Ip
7.3 Text and Image
7.4 Video
8 Global Over the Top Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud
9 Global Over the Top Market, By Service Type
9.1 Introduction
9.2 Training and Support
9.3 Managed Services
9.4 Installation and Maintenance
9.5 Consulting
10 Global Over the Top Market, By User Type
10.1 Introduction
10.2 Small Office and House Office (SOHO)
10.3 Large Enterprise
10.4 Small and Medium Enterprise (SME)
11 Global Over the Top Market, By Industry
11.1 Introduction
11.2 BFSI
11.3 Retail
11.4 Media and Entertainment
11.4.1 Digital Marketing
11.4.2 Filmed Entertainment
11.5 IT and Telecom
11.6 Healthcare
11.7 Government
11.8 Education
11.11 Other Industries
12 Global Over the Top Market, By Geography
12.1 North America
12.1.1 US
12.1.2 Canada
12.1.3 Mexico
12.2 Europe
12.2.1 Germany
12.2.2 France
12.2.3 Italy
12.2.4 UK
12.2.5 Spain
12.2.12 Rest of Europe
12.3 Asia Pacific
12.3.1 Japan
12.3.2 China
12.3.3 India
12.3.4 Australia
12.3.5 New Zealand
12.3.12 Rest of Asia Pacific
12.4 Rest of the World
12.4.1 Middle East
12.4.2 Brazil
12.4.3 Argentina
12.4.4 South Africa
12.4.5 Egypt
13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies
14 Company Profiling
14.1 Akamai Technologies
14.2 Apple, Inc.
14.3 Facebook, Inc.
14.4 Google, Inc.
14.5 Limelight Networks, Inc.
14.6 Microsoft Corporation
14.7 Netflix
14.14 Tencent Holdings Ltd.
14.9 Yahoo Inc.
14.10 Nimbuzz
14.11 Activevideo
14.12 Brightcove
14.13 Flixfling
14.14 Hulu
14.15 Roku
List of Tables
Table 1 Global Over the Top Market Outlook, By Region (2013-2022) ($MN)
Table 2 Global Over the Top Market Outlook, By Revenue model (2013-2022) ($MN)
Table 3 Global Over the Top Market Outlook, By Advertisement (2013-2022) ($MN)
Table 4 Global Over the Top Market Outlook, By Procurement(2013-2022) ($MN)
Table 5 Global Over the Top Market Outlook, By Rental(2013-2022) ($MN)
Table 6 Global Over the Top Market Outlook, By Subscription(2013-2022) ($MN)
Table 7 Global Over the Top Market Outlook, By Platform (2013-2022) ($MN)
Table 8 Global Over the Top Market Outlook, By Smart Devices(2013-2022) ($MN)
Table 9 Global Over the Top Market Outlook, By Set Top Box(2013-2022) ($MN)
Table 10 Global Over the Top Market Outlook, By Laptops,Desktops and Tablets(2013-2022) ($MN)
Table 11 Global Over the Top Market Outlook, By Gaming Consoles (2013-2022) ($MN)
Table 12 Global Over the Top Market Outlook, By Content Type (2013-2022) ($MN)
Table 13 Global Over the Top Market Outlook, By Voice Over Ip(2013-2022) ($MN)
Table 14 Global Over the Top Market Outlook, By Text and Image(2013-2022) ($MN)
Table 15 Global Over the Top Market Outlook, By Video (2013-2022) ($MN)
Table 16 Global Over the Top Market Outlook, By Deployment Model(2013-2022) ($MN)
Table 17 Global Over the Top Market Outlook, By On-Premises (2013-2022) ($MN)
Table 18 Global Over the Top Market Outlook, By Cloud(2013-2022) ($MN)
Table 19 Global Over the Top Market Outlook, By Service Type (2013-2022) ($MN)
Table 20 Global Over the Top Market Outlook, By Training and Support(2013-2022) ($MN)
Table 21 Global Over the Top Market Outlook, By Managed Services (2013-2022) ($MN)
Table 22 Global Over the Top Market Outlook, By Installation and Maintenance(2013-2022) ($MN)
Table 23 Global Over the Top Market Outlook, By Consulting(2013-2022) ($MN)
Table 24 Global Over the Top Market Outlook, By User Type(2013-2022) ($MN)
Table 25 Global Over the Top Market Outlook, By Small Office and House Office (SOHO) (2013-2022) ($MN)
Table 26 Global Over the Top Market Outlook, By Large Enterprise(2013-2022) ($MN)
Table 27 Global Over the Top Market Outlook, By Small and Medium Enterprise (SME)(2013-2022) ($MN)
Table 28 Global Over the Top Market Outlook, By Industry (2013-2022) ($MN)
Table 29 Global Over the Top Market Outlook, By BFSI(2013-2022) ($MN)
Table 30 Global Over the Top Market Outlook, By Retail(2013-2022) ($MN)
Table 31 Global Over the Top Market Outlook, By Media and Entertainment(2013-2022) ($MN)
Table 32 Global Over the Top Market Outlook, By Digital Marketing (2013-2022) ($MN)
Table 33 Global Over the Top Market Outlook, By Filmed Entertainment (2013-2022) ($MN)
Table 34 Global Over the Top Market Outlook, By IT and Telecom(2013-2022) ($MN)
Table 35 Global Over the Top Market Outlook, By Healthcare(2013-2022) ($MN)
Table 36 Global Over the Top Market Outlook, By Government(2013-2022) ($MN)
Table 37 Global Over the Top Market Outlook, By Education(2013-2022) ($MN)
Table 38 Global Over the Top Market Outlook, By Other Industries (2013-2022) ($MN)
Table 39 North America Over the Top Market Outlook, By Country (2013-2022) ($MN)
Table 40 North America Over the Top Market Outlook, By Revenue model (2013-2022) ($MN)
Table 41 North America Over the Top Market Outlook, By Advertisement (2013-2022) ($MN)
Table 42 North America Over the Top Market Outlook, By Procurement(2013-2022) ($MN)
Table 43 North America Over the Top Market Outlook, By Rental(2013-2022) ($MN)
Table 44 North America Over the Top Market Outlook, By Subscription(2013-2022) ($MN)
Table 45 North America Over the Top Market Outlook, By Platform (2013-2022) ($MN)
Table 46 North America Over the Top Market Outlook, By Smart Devices(2013-2022) ($MN)
Table 47 North America Over the Top Market Outlook, By Set Top Box(2013-2022) ($MN)
Table 48 North America Over the Top Market Outlook, By Laptops,Desktops and Tablets(2013-2022) ($MN)
Table 49 North America Over the Top Market Outlook, By Gaming Consoles (2013-2022) ($MN)
Table 50 North America Over the Top Market Outlook, By Content Type (2013-2022) ($MN)
Table 51 North America Over the Top Market Outlook, By Voice Over Ip(2013-2022) ($MN)
Table 52 North America Over the Top Market Outlook, By Text and Image(2013-2022) ($MN)
Table 53 North America Over the Top Market Outlook, By Video (2013-2022) ($MN)
Table 54 North America Over the Top Market Outlook, By Deployment Model(2013-2022) ($MN)
Table 55 North America Over the Top Market Outlook, By On-Premises (2013-2022) ($MN)
Table 56 North America Over the Top Market Outlook, By Cloud(2013-2022) ($MN)
Table 57 North America Over the Top Market Outlook, By Service Type (2013-2022) ($MN)
Table 58 North America Over the Top Market Outlook, By Training and Support(2013-2022) ($MN)
Table 59 North America Over the Top Market Outlook, By Managed Services (2013-2022) ($MN)
Table 60 North America Over the Top Market Outlook, By Installation and Maintenance(2013-2022) ($MN)
Table 61 North America Over the Top Market Outlook, By Consulting(2013-2022) ($MN)
Table 62 North America Over the Top Market Outlook, By User Type(2013-2022) ($MN)
Table 63 North America Over the Top Market Outlook, By Small Office and House Office (SOHO) (2013-2022) ($MN)
Table 64 North America Over the Top Market Outlook, By Large Enterprise(2013-2022) ($MN)
Table 65 North America Over the Top Market Outlook, By Small and Medium Enterprise (SME)(2013-2022) ($MN)
Table 66 North America Over the Top Market Outlook, By Industry (2013-2022) ($MN)
Table 67 North America Over the Top Market Outlook, By BFSI(2013-2022) ($MN)
Table 68 North America Over the Top Market Outlook, By Retail(2013-2022) ($MN)
Table 69 North America Over the Top Market Outlook, By Media and Entertainment(2013-2022) ($MN)
Table 70 North America Over the Top Market Outlook, By Digital Marketing (2013-2022) ($MN)
Table 71 North America Over the Top Market Outlook, By Filmed Entertainment (2013-2022) ($MN)
Table 72 North America Over the Top Market Outlook, By IT and Telecom(2013-2022) ($MN)
Table 73 North America Over the Top Market Outlook, By Healthcare(2013-2022) ($MN)
Table 74 North America Over the Top Market Outlook, By Government(2013-2022) ($MN)
Table 75 North America Over the Top Market Outlook, By Education(2013-2022) ($MN)
Table 76 North America Over the Top Market Outlook, By Other Industries (2013-2022) ($MN)
Table 77 Europe Over the Top Market Outlook, By Country (2013-2022) ($MN)
Table 78 Europe Over the Top Market Outlook, By Revenue model (2013-2022) ($MN)
Table 79 Europe Over the Top Market Outlook, By Advertisement (2013-2022) ($MN)
Table 80 Europe Over the Top Market Outlook, By Procurement(2013-2022) ($MN)
Table 81 Europe Over the Top Market Outlook, By Rental(2013-2022) ($MN)
Table 82 Europe Over the Top Market Outlook, By Subscription(2013-2022) ($MN)
Table 83 Europe Over the Top Market Outlook, By Platform (2013-2022) ($MN)
Table 84 Europe Over the Top Market Outlook, By Smart Devices(2013-2022) ($MN)
Table 85 Europe Over the Top Market Outlook, By Set Top Box(2013-2022) ($MN)
Table 86 Europe Over the Top Market Outlook, By Laptops,Desktops and Tablets(2013-2022) ($MN)
Table 87 Europe Over the Top Market Outlook, By Gaming Consoles (2013-2022) ($MN)
Table 88 Europe Over the Top Market Outlook, By Content Type (2013-2022) ($MN)
Table 89 Europe Over the Top Market Outlook, By Voice Over Ip(2013-2022) ($MN)
Table 90 Europe Over the Top Market Outlook, By Text and Image(2013-2022) ($MN)
Table 91 Europe Over the Top Market Outlook, By Video (2013-2022) ($MN)
Table 92 Europe Over the Top Market Outlook, By Deployment Model(2013-2022) ($MN)
Table 93 Europe Over the Top Market Outlook, By On-Premises (2013-2022) ($MN)
Table 94 Europe Over the Top Market Outlook, By Cloud(2013-2022) ($MN)
Table 95 Europe Over the Top Market Outlook, By Service Type (2013-2022) ($MN)
Table 96 Europe Over the Top Market Outlook, By Training and Support(2013-2022) ($MN)
Table 97 Europe Over the Top Market Outlook, By Managed Services (2013-2022) ($MN)
Table 98 Europe Over the Top Market Outlook, By Installation and Maintenance(2013-2022) ($MN)
Table 99 Europe Over the Top Market Outlook, By Consulting(2013-2022) ($MN)
Table 100 Europe Over the Top Market Outlook, By User Type(2013-2022) ($MN)
Table 101 Europe Over the Top Market Outlook, By Small Office and House Office (SOHO) (2013-2022) ($MN)
Table 102 Europe Over the Top Market Outlook, By Large Enterprise(2013-2022) ($MN)
Table 103 Europe Over the Top Market Outlook, By Small and Medium Enterprise (SME)(2013-2022) ($MN)
Table 104 Europe Over the Top Market Outlook, By Industry (2013-2022) ($MN)
Table 105 Europe Over the Top Market Outlook, By BFSI(2013-2022) ($MN)
Table 106 Europe Over the Top Market Outlook, By Retail(2013-2022) ($MN)
Table 107 Europe Over the Top Market Outlook, By Media and Entertainment(2013-2022) ($MN)
Table 108 Europe Over the Top Market Outlook, By Digital Marketing (2013-2022) ($MN)
Table 109 Europe Over the Top Market Outlook, By Filmed Entertainment (2013-2022) ($MN)
Table 110 Europe Over the Top Market Outlook, By IT and Telecom(2013-2022) ($MN)
Table 111 Europe Over the Top Market Outlook, By Healthcare(2013-2022) ($MN)
Table 112 Europe Over the Top Market Outlook, By Government(2013-2022) ($MN)
Table 113 Europe Over the Top Market Outlook, By Education(2013-2022) ($MN)
Table 114 Europe Over the Top Market Outlook, By Other Industries (2013-2022) ($MN)
Table 115 Asia Pacific Over the Top Market Outlook, By Country (2013-2022) ($MN)
Table 116 Asia Pacific Over the Top Market Outlook, By Revenue model (2013-2022) ($MN)
Table 117 Asia Pacific Over the Top Market Outlook, By Advertisement (2013-2022) ($MN)
Table 118 Asia Pacific Over the Top Market Outlook, By Procurement(2013-2022) ($MN)
Table 119 Asia Pacific Over the Top Market Outlook, By Rental(2013-2022) ($MN)
Table 120 Asia Pacific Over the Top Market Outlook, By Subscription(2013-2022) ($MN)
Table 121 Asia Pacific Over the Top Market Outlook, By Platform (2013-2022) ($MN)
Table 122 Asia Pacific Over the Top Market Outlook, By Smart Devices(2013-2022) ($MN)
Table 123 Asia Pacific Over the Top Market Outlook, By Set Top Box(2013-2022) ($MN)
Table 124 Asia Pacific Over the Top Market Outlook, By Laptops,Desktops and Tablets(2013-2022) ($MN)
Table 125 Asia Pacific Over the Top Market Outlook, By Gaming Consoles (2013-2022) ($MN)
Table 126 Asia Pacific Over the Top Market Outlook, By Content Type (2013-2022) ($MN)
Table 127 Asia Pacific Over the Top Market Outlook, By Voice Over Ip(2013-2022) ($MN)
Table 128 Asia Pacific Over the Top Market Outlook, By Text and Image(2013-2022) ($MN)
Table 129 Asia Pacific Over the Top Market Outlook, By Video (2013-2022) ($MN)
Table 130 Asia Pacific Over the Top Market Outlook, By Deployment Model(2013-2022) ($MN)
Table 131 Asia Pacific Over the Top Market Outlook, By On-Premises (2013-2022) ($MN)
Table 132 Asia Pacific Over the Top Market Outlook, By Cloud(2013-2022) ($MN)
Table 133 Asia Pacific Over the Top Market Outlook, By Service Type (2013-2022) ($MN)
Table 134 Asia Pacific Over the Top Market Outlook, By Training and Support(2013-2022) ($MN)
Table 135 Asia Pacific Over the Top Market Outlook, By Managed Services (2013-2022) ($MN)
Table 136 Asia Pacific Over the Top Market Outlook, By Installation and Maintenance(2013-2022) ($MN)
Table 137 Asia Pacific Over the Top Market Outlook, By Consulting(2013-2022) ($MN)
Table 138 Asia Pacific Over the Top Market Outlook, By User Type(2013-2022) ($MN)
Table 139 Asia Pacific Over the Top Market Outlook, By Small Office and House Office (SOHO) (2013-2022) ($MN)
Table 140 Asia Pacific Over the Top Market Outlook, By Large Enterprise(2013-2022) ($MN)
Table 141 Asia Pacific Over the Top Market Outlook, By Small and Medium Enterprise (SME)(2013-2022) ($MN)
Table 142 Asia Pacific Over the Top Market Outlook, By Industry (2013-2022) ($MN)
Table 143 Asia Pacific Over the Top Market Outlook, By BFSI(2013-2022) ($MN)
Table 144 Asia Pacific Over the Top Market Outlook, By Retail(2013-2022) ($MN)
Table 145 Asia Pacific Over the Top Market Outlook, By Media and Entertainment(2013-2022) ($MN)
Table 146 Asia Pacific Over the Top Market Outlook, By Digital Marketing (2013-2022) ($MN)
Table 147 Asia Pacific Over the Top Market Outlook, By Filmed Entertainment (2013-2022) ($MN)
Table 148 Asia Pacific Over the Top Market Outlook, By IT and Telecom(2013-2022) ($MN)
Table 149 Asia Pacific Over the Top Market Outlook, By Healthcare(2013-2022) ($MN)
Table 150 Asia Pacific Over the Top Market Outlook, By Government(2013-2022) ($MN)
Table 151 Asia Pacific Over the Top Market Outlook, By Education(2013-2022) ($MN)
Table 152 Asia Pacific Over the Top Market Outlook, By Other Industries (2013-2022) ($MN)
Table 153 RoW Over the Top Market Outlook, By Country (2013-2022) ($MN)
Table 154 RoW Over the Top Market Outlook, By Revenue model (2013-2022) ($MN)
Table 155 RoW Over the Top Market Outlook, By Advertisement (2013-2022) ($MN)
Table 156 RoW Over the Top Market Outlook, By Procurement(2013-2022) ($MN)
Table 157 RoW Over the Top Market Outlook, By Rental(2013-2022) ($MN)
Table 158 RoW Over the Top Market Outlook, By Subscription(2013-2022) ($MN)
Table 159 RoW Over the Top Market Outlook, By Platform (2013-2022) ($MN)
Table 160 RoW Over the Top Market Outlook, By Smart Devices(2013-2022) ($MN)
Table 161 RoW Over the Top Market Outlook, By Set Top Box(2013-2022) ($MN)
Table 162 RoW Over the Top Market Outlook, By Laptops,Desktops and Tablets(2013-2022) ($MN)
Table 163 RoW Over the Top Market Outlook, By Gaming Consoles (2013-2022) ($MN)
Table 164 RoW Over the Top Market Outlook, By Content Type (2013-2022) ($MN)
Table 165 RoW Over the Top Market Outlook, By Voice Over Ip(2013-2022) ($MN)
Table 166 RoW Over the Top Market Outlook, By Text and Image(2013-2022) ($MN)
Table 167 RoW Over the Top Market Outlook, By Video (2013-2022) ($MN)
Table 168 RoW Over the Top Market Outlook, By Deployment Model(2013-2022) ($MN)
Table 169 RoW Over the Top Market Outlook, By On-Premises (2013-2022) ($MN)
Table 170 RoW Over the Top Market Outlook, By Cloud(2013-2022) ($MN)
Table 171 RoW Over the Top Market Outlook, By Service Type (2013-2022) ($MN)
Table 172 RoW Over the Top Market Outlook, By Training and Support(2013-2022) ($MN)
Table 173 RoW Over the Top Market Outlook, By Managed Services (2013-2022) ($MN)
Table 174 RoW Over the Top Market Outlook, By Installation and Maintenance(2013-2022) ($MN)
Table 175 RoW Over the Top Market Outlook, By Consulting(2013-2022) ($MN)
Table 176 RoW Over the Top Market Outlook, By User Type(2013-2022) ($MN)
Table 177 RoW Over the Top Market Outlook, By Small Office and House Office (SOHO) (2013-2022) ($MN)
Table 178 RoW Over the Top Market Outlook, By Large Enterprise(2013-2022) ($MN)
Table 179 RoW Over the Top Market Outlook, By Small and Medium Enterprise (SME)(2013-2022) ($MN)
Table 180 RoW Over the Top Market Outlook, By Industry (2013-2022) ($MN)
Table 181 RoW Over the Top Market Outlook, By BFSI(2013-2022) ($MN)
Table 182 RoW Over the Top Market Outlook, By Retail(2013-2022) ($MN)
Table 183 RoW Over the Top Market Outlook, By Media and Entertainment(2013-2022) ($MN)
Table 184 RoW Over the Top Market Outlook, By Digital Marketing (2013-2022) ($MN)
Table 185 RoW Over the Top Market Outlook, By Filmed Entertainment (2013-2022) ($MN)
Table 186 RoW Over the Top Market Outlook, By IT and Telecom(2013-2022) ($MN)
Table 187 RoW Over the Top Market Outlook, By Healthcare(2013-2022) ($MN)
Table 188 RoW Over the Top Market Outlook, By Government(2013-2022) ($MN)
Table 189 RoW Over the Top Market Outlook, By Education(2013-2022) ($MN)
Table 190 RoW Over the Top Market Outlook, By Other Industries (2013-2022) ($MN)

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