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Digitaling Software - Global Market Outlook (2017-2026)

Digitaling Software - Global Market Outlook (2017-2026)

According to Stratistics MRC, the Global Digital Marketing Software Market is accounted for $35.36 billion in 2017 and is expected to reach $140.63 billion by 2026 growing at a CAGR of 16.5% during the forecast period. Factors such as increasing adoption of DMS by Small and Medium-sized Enterprises (SMEs), boom in social media and advertising and emergence of SaaS-based solutions are propelling the market growth. However, safety and privacy issues for confidential data and complexity in selecting right digital solution are hampering the growth of the market. Digital engagement through VR and AR provides ample of opportunities for the market growth.

Digital marketing is a method to advertise products and brands through the internet or digital media. Rising competition and also increasing internet penetration are some of the factors attributing to increase the adoption of digital marketing software. It assists in developing and continuing consumer relationships via online activities. It improves the customer interaction through a variety of sources namely social networking sites, instant messaging systems and mobile apps. It consist of different tools such as social CRM, sales CRM, marketing automation software, e-commerce software and email software which are the major services utilized for digital marketing. Cloud solutions also an important part due to its numerous benefits including least IT investments, cost efficiency, and user-friendliness.

By End User, media and entertainment segment captured the largest market share due to demand for video, mobile, and social channels which boost the web traffic and ensure excellent return on advertising investment. Media corporations invest in DMS for combining the data and analytics from many sources. The benefit of DMS is providing consumers with modified experience for obtaining new subscribers with an aim to preserve them.

By Geography, North America is anticipated to dominate the market due to the rising its vertical applications, growing adoption of DMS in customer goods & retail, media and entertainment. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to growing penetration towards software performance in the organization. Countries such as China and India are expected to growth of the market due to the occurrence of economic labor availability.

Some of the key players in Digital Marketing Software Market include Oracle Corporation, Salesforce.com, Inc, Microsoft Corporation, Act-On Software, IBM Corporation, HubSpot, Inc., Adobe Systems, SAS Institute, Marketo, Inc, SAP SE, HP Development Company, L.P., eBay, Webtrends, Millennial Media and MediaBank.

Software’s Covered:
• Email Marketing Software
• Search Marketing Software
• Customer Relationship Management Software
• Campaign Management
• Video Advertising
• Social Media Advertising
• Marketing Automation Software
• Web Content Management Software
• E-Commerce Software

Components Covered:
• Services
• Software

Deployment Types Covered:
• Cloud Based
• On Premise

Services Covered:
• Managed Services
• Professional Services
• Deployment and Integration

Organization Sizes Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises

End Users Covered:
• Consumer Goods and Retail
• Manufacturing
• Banking, Financial Services, and Insurance (BFSI)
• Travel and Hospitality
• Transportation and Logistics
• Telecom and IT
• Education
• Media and Entertainment
• Healthcare and Life Sciences
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
France
Italy
UK
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements


1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Futuristic Market Scenario
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Digital Marketing Software Market, By Software
5.1 Introduction
5.2 Email Marketing Software
5.3 Search Marketing Software
5.4 Customer Relationship Management Software
5.5 Campaign Management
5.6 Video Advertising
5.7 Social Media Advertising
5.8 Marketing Automation Software
5.9 Web Content Management Software
5.10 E-CommerceSoftware
6 Global Digital Marketing Software Market, By Component
6.1 Introduction
6.2 Services
6.3 Software
7 Global Digital Marketing Software Market, By Deployment Type
7.1 Introduction
7.2 Cloud Based
7.3 On Premise
8 Global Digital Marketing Software Market, By Service
8.1 Introduction
8.2 Managed Services
8.3 Professional Services
8.3.1 System Integration
8.3.2 Training and Education
8.3.3 Support and Maintenance
8.3.4 Testing and Optimization
8.4 Deployment and Integration
9 Global Digital Marketing Software Market, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Global Digital Marketing Software Market, By End User
10.1 Introduction
10.2 Consumer Goods and Retail
10.3 Manufacturing
10.4 Banking, Financial Services, and Insurance (BFSI)
10.5 Travel and Hospitality
10.6 Transportation and Logistics
10.7 Telecom and IT
10.8 Education
10.9 Media and Entertainment
10.10 Healthcare and Life Sciences
10.11 Other End Users
10.11.1 Gaming
10.11.2 Government
10.11.3 Energy and Utilities
10.11.4 Real Estate
11 Global Digital Marketing Software Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Oracle Corporation
13.2 Salesforce.com, Inc
13.3 Microsoft Corporation
13.4 Act-On Software
13.5 IBM Corporation
13.6 HubSpot, Inc.
13.7 Adobe Systems
13.8 SAS Institute
13.9 Marketo, Inc
13.10 SAP SE
13.11 HP Development Company, L.P.
13.12 eBay
13.13 Webtrends
13.14 Millennial Media
13.15 MediaBank
List of Tables
Table 1 Global Digital Marketing Software Market Outlook, By Region (2016-2026) ($MN)
Table 2 Global Digital Marketing Software Market Outlook, By Software (2016-2026) ($MN)
Table 3 Global Digital Marketing Software Market Outlook, By Email Marketing Software (2016-2026) ($MN)
Table 4 Global Digital Marketing Software Market Outlook, By Search Marketing Software (2016-2026) ($MN)
Table 5 Global Digital Marketing Software Market Outlook, By Customer Relationship Management Software (2016-2026) ($MN)
Table 6 Global Digital Marketing Software Market Outlook, By Campaign Management (2016-2026) ($MN)
Table 7 Global Digital Marketing Software Market Outlook, By Video Advertising (2016-2026) ($MN)
Table 8 Global Digital Marketing Software Market Outlook, By Social Media Advertising (2016-2026) ($MN)
Table 9 Global Digital Marketing Software Market Outlook, By Marketing Automation Software (2016-2026) ($MN)
Table 10 Global Digital Marketing Software Market Outlook, By Web Content Management Software (2016-2026) ($MN)
Table 11 Global Digital Marketing Software Market Outlook, By E-CommerceSoftware (2016-2026) ($MN)
Table 12 Global Digital Marketing Software Market Outlook, By Component (2016-2026) ($MN)
Table 13 Global Digital Marketing Software Market Outlook, By Services (2016-2026) ($MN)
Table 14 Global Digital Marketing Software Market Outlook, By Software (2016-2026) ($MN)
Table 15 Global Digital Marketing Software Market Outlook, By Deployment Type (2016-2026) ($MN)
Table 16 Global Digital Marketing Software Market Outlook, By Cloud Based (2016-2026) ($MN)
Table 17 Global Digital Marketing Software Market Outlook, By On Premise (2016-2026) ($MN)
Table 18 Global Digital Marketing Software Market Outlook, By Service (2016-2026) ($MN)
Table 19 Global Digital Marketing Software Market Outlook, By Managed Services (2016-2026) ($MN)
Table 20 Global Digital Marketing Software Market Outlook, By Professional Services (2016-2026) ($MN)
Table 21 Global Digital Marketing Software Market Outlook, By System Integration (2016-2026) ($MN)
Table 22 Global Digital Marketing Software Market Outlook, By Training and Education (2016-2026) ($MN)
Table 23 Global Digital Marketing Software Market Outlook, By Support and Maintenance (2016-2026) ($MN)
Table 24 Global Digital Marketing Software Market Outlook, By Testing and Optimization (2016-2026) ($MN)
Table 25 Global Digital Marketing Software Market Outlook, By Deployment and Integration (2016-2026) ($MN)
Table 26 Global Digital Marketing Software Market Outlook, By Organization Size (2016-2026) ($MN)
Table 27 Global Digital Marketing Software Market Outlook, By Small and Medium-Sized Enterprises (2016-2026) ($MN)
Table 28 Global Digital Marketing Software Market Outlook, By Large Enterprises (2016-2026) ($MN)
Table 29 Global Digital Marketing Software Market Outlook, By End User (2016-2026) ($MN)
Table 30 Global Digital Marketing Software Market Outlook, By Consumer Goods and Retail (2016-2026) ($MN)
Table 31 Global Digital Marketing Software Market Outlook, By Manufacturing (2016-2026) ($MN)
Table 32 Global Digital Marketing Software Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2016-2026) ($MN)
Table 33 Global Digital Marketing Software Market Outlook, By Travel and Hospitality (2016-2026) ($MN)
Table 34 Global Digital Marketing Software Market Outlook, By Transportation and Logistics (2016-2026) ($MN)
Table 35 Global Digital Marketing Software Market Outlook, By Telecom and IT (2016-2026) ($MN)
Table 36 Global Digital Marketing Software Market Outlook, By Education (2016-2026) ($MN)
Table 37 Global Digital Marketing Software Market Outlook, By Media and Entertainment (2016-2026) ($MN)
Table 38 Global Digital Marketing Software Market Outlook, By Healthcare and Life Sciences (2016-2026) ($MN)
Table 39 Global Digital Marketing Software Market Outlook, By Other End Users (2016-2026) ($MN)
Table 40 Global Digital Marketing Software Market Outlook, By Gaming (2016-2026) ($MN)
Table 41 Global Digital Marketing Software Market Outlook, By Government (2016-2026) ($MN)
Table 42 Global Digital Marketing Software Market Outlook, By Energy and Utilities (2016-2026) ($MN)
Table 43 Global Digital Marketing Software Market Outlook, By Real Estate (2016-2026) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above

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