Global TV Advertising Category - Procurement Market Intelligence Report
About Global TV Advertising
TV advertising drives social media brand engagement. With the increased number of advertisements broadcasted on TV, buyers need to emphasize on effectively engaging with their audiences to drive business outcomes. As buyers are opting for integrated marketing campaigns, there is a significant impact of TV advertising on social media brand engagement. For instance, it has been increasingly observed that a consumer who is watching an advertisement on TV will tend to search for the same brand on a secondary device (mobile devices, including laptops) simultaneously in case the person has the intent to purchase the product.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global TV Advertising Market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
SpendEdge’s report, Global TV Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
SpendEdge Announces the Publication of its Procurement Research Report – Global TV Advertising Category - Procurement Market Intelligence Report 2017-2021.
SpendEdge recognizes the following companies as the key suppliers in the Global TV Advertising Category - Procurement Market Intelligence Report: BBDO, Leo Burnett, Ogilvy & Mather, McCann, and Saatchi & Saatchi .
Commenting on the report, an analyst from SpendEdge said: “Buyers should engage with service providers that possess technological capabilities.”
According to the report, buyers are increasingly investing in TV advertisements to drive social media brand engagement across multiple regions.
Further, the report states that difficulty in forecasting effectiveness of TV advertising campaigns is one of the major procurement challenges for buyers in the market.
BBDO, Leo Burnett, Ogilvy & Mather, McCann, and Saatchi & Saatchi .