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Global Marketing Services Category - Procurement Market Intelligence Report

Global Marketing Services Category - Procurement Market Intelligence Report

About Marketing Services Market

Marketing services include methods used in the development of an overall marketing plan including production, pricing, promotion, and distribution. It also includes market research, which deals with gathering statistical market data to devise the organization's marketing strategy and plan. Moreover, the growing demand for integrated marketing campaigns is expected to fuel the category growth across the globe.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Marketing Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Category driver

  • High internet penetration and a growing number of smartphone users
  • For a full, detailed list, view our report
Category management strategy
  • Adhere to regulatory nuances
  • For a full, detailed list, view our report
Procurement best practices
  • Ensure centralization in marketing service objective
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Marketing Services Category - Procurement Market Intelligence Report 2018-2022.

SpendEdge recognizes the following companies as the key suppliers in the Global Marketing Services Category - Procurement Market Intelligence Report: Harte Hanks, Merkle (Dentsu group), Epsilon (Alliance data), Acxiom, Harland Clarke, RAPP (Omnicom Group), SourceLink, HH Global, and Wunderman.

Commenting on the report, an analyst from SpendEdge said: “One of the procurement best practices for buyers is to partner with local service providers for localization techniques.”

According to the report, one of the key growth contributors to the global marketing services market is the increase in demand for integrated marketing campaigns.

Further, the report states that one of the key category management strategies for the buyers in the global marketing services market is to engage with providers of marketing services on a yearly contract basis to ensure service delivery and assurance.

Companies Mentioned

Profile: Harte Hanks
Profile: Merkle (Dentsu group)
Profile: Epsilon (Alliance data)
Profile: Acxiom
Profile: Harland Clarke
Profile: RAPP (Omnicom Group)

PART 01: Executive Summary
PART 02: Market Insights
Global category spend
Category spend growth
Spend segmentation by region
Regional spend dynamics
Regional influence on global spend
Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
Pricing outlook
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers impacting pricing
Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
Supplier-side levers
Buyer-side levers
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies
PART 05: Best Practices
Innovation and success stories
Procurement excellence best practices
Procurement best practices
Sustainability practices
PART 06: Category Ecosystem
Market favorability index for suppliers
Competitiveness index for suppliers
Buyer power
Supplier power
Threat of new entrants
Threat of substitutes
Buyer ecosystem
Supplier ecosystem
PART 07: Category Management Strategy
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
Risk management
PART 08: Category Management Enablers
Procurement organization
Category enablers
PART 09: Suppliers Selection
RFx essentials
Supplier selection criteria
Service level agreement
Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
Overview
Supplier positioning
Profile: Harte Hanks
Profile: Merkle (Dentsu group)
Profile: Epsilon (Alliance data)
Profile: Acxiom
Profile: Harland Clarke
Profile: RAPP (Omnicom Group)
PART 11: US Market Insights
Category spend in the US
Price outlook
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks
PART 12: Category Definition
Category hierarchy
Category scope
Category map
PART 13: Appendix
List of abbreviations
Key Notes
List of Exhibits
Global category spend (2017-2022)
Category spend growth (2017-2022)
Regional spend dynamics
Regional spend dynamics
Comparison of category maturity across regions
Regional spend opportunity for suppliers (2017-2022)
Category pricing dynamics
Supplier cost breakup
Input cost dynamics
Total cost of ownership model
Benefit comparison of pricing models
Pricing models – Comparison matrix
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Cost-saving opportunities: Supply-side levers
Cost-saving opportunities: Demand-side levers
Cost-saving opportunity matrix
Negotiation grid
Innovation and success stories
Procurement excellence summary: Impact on the category
Supplier relationship management metrics
Strategic sourcing and category management metrics
Technology-facilitated procurement metrics
Procurement best practices dashboard
Sustainability practices: Impact on the category
Sustainability best practices
Market environment score
Market competitiveness score
Buyer power score
Supplier power score
Ease of market entry score
Ease of substitution score
Buyer ecosystem: Outlook
Supplier ecosystem: Outlook
Ecosystem disruption threats
Key category management objectives
Supplier KPI dashboard: Importance for the category
Buyer KPI dashboard: Importance for the category
Category management enablers
Risk management matrix
Category enablers: Procurement model
Category enablers: Technology
RFx questions
Phase I RFI considerations
SLA terms
Supplier performance benchmarking criteria
Supplier operational capability matrix
Supplier positioning matrix
Harte Hanks – Key information dashboard
Merkle (Dentsu group) – Key information dashboard
Epsilon (Alliance data) – Key information dashboard
Acxiom – Key information dashboard
Harland Clarke – Key information dashboard
RAPP (Omnicom Group) – Key information dashboard
US category spend (2017-2022)
Category pricing dynamics
Supplier cost breakup
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Procurement excellence summary: Impact on the category
Supplier relationship management
Strategic sourcing and category management
Technology-facilitated procurement
Procurement best practices dashboard
Supplier operational capability matrix
Supplier positioning matrix
Risk management matrix
Category definition
Category nuances
Importance of category relative to other categories

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