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Global Online Advertising Category - Procurement Market Intelligence Report

Global Online Advertising Category - Procurement Market Intelligence Report

About Online Advertising

The rise in number of social media users is driving the market as service providers are targeting social networking sites such as Facebook, Twitter, and Instagram to advertise and promote their products

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Online Advertising Market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Online Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Increased number of internet users
  • For a full, detailed list, view our report
Category constraints
  • Lack of expertise on agency side
  • For a full, detailed list, view our report
Procurement best practices
  • De-bundling of content adaptation from content creation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers ?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Online Advertising Category - Procurement Market Intelligence Report 2017-2021.

SpendEdge recognizes the following companies as the key suppliers in the Global Online Advertising Category - Procurement Market Intelligence Report: BBDO, Leo Burnett, Saatchi & Saatchi, Wunderman, and Ogilvy & Mather.

Commenting on the report, an analyst from SpendEdge said: “Buyers must de-bundle of content adaptation from content creation.”

According to the report, the rapid increase in online ad spending is driven by the growth in the internet users.

Companies Mentioned

BBDO, Leo Burnett, Saatchi & Saatchi, Wunderman, Ogilvy & Mather

PART 1: SUMMARY
Research Objectives and Methodology 
Category Definition
PART 2: CATEGORY AT A GLANCE     
Market Overview     
Category Maturity by Regions
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
PART 3: MARKET INSIGHTS
Category Spend Analysis
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Key Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
PorterÔÇÖs Five Forces
SWOT Analysis
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Regional Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
Regional Supplier Functional Capability Matrix
Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Models ÔÇô Pros and Cons
Indicative Pricing
Category Negotiation Strategies
PART 6: CATEGORY ESSENTIALS
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Category Sourcing Evolution Matrix
PART 7: TOP FIVE SUPPLIERS
BBDO
Leo Burnett
Saatchi & Saatchi
Wunderman
Ogilvy & Mather
PART 8: APPENDIX
Glossary
Key Notes
About Us

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