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Global Mobile Coupons Category - Procurement Market Intelligence Report

Global Mobile Coupons Category - Procurement Market Intelligence Report

About Mobile Coupons Market

According to SpendEdge analysts, one of the key growth contributors for the global mobile coupons market is its cost-effectiveness and ability to reach the target audience at a comparatively lesser time than the traditional paper-based coupon. Mobile promotion helps brands to provide targeted promotion coupons based on a consumer’s precise location (use of GPS systems) and the analysis of buying behavior (use of techniques such as SEM), which drive the sales of physical stores.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Mobile Coupons Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Mobile Coupons Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Ability to reach the target audience at a comparatively lesser time
  • For a full, detailed list, view our report
Category constraints
  • Inconsistency in services
  • For a full, detailed list, view our report
Procurement best practices
  • Centralized repository of data
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Mobile Coupons Category - Procurement Market Intelligence Report 2017-2021.

SpendEdge recognizes the following companies as the key suppliers in the Global Mobile Coupons Category - Procurement Market Intelligence Report: Valassis Communications, Quotient Technology, Inmar, Catalina, and Koupon Media.

Commenting on the report, an analyst from SpendEdge said: “Buyers must prefer suppliers that help them provide a centralized repository of data. These databases include data about the previous coupon promotion campaigns and consumer purchase details from across retail stores. This centralized database helps the buyer in faster analysis and decision making.”

According to the report, one of the key growth contributors for the global mobile coupons market is its cost-effectiveness and ability to reach the target audience at a comparatively lesser time than the traditional paper-based coupon. Mobile promotion helps brands to provide targeted promotion coupons based on a consumer’s precise location and the analysis of buying behavior, which drive the sales of physical stores.

Further, the report states that a major procurement challenge faced by the buyers is the possibility of inconsistency in services due to engagement with multiple suppliers. The buyers must conduct a periodic review and monitoring of performance, and team collaboration must be in place to ensure that content or information is consistent across promotion channels.

Companies Mentioned

Valassis Communications, Quotient Technology, Inmar, Catalina, and Koupon Media.

PART 1: CATEGORY AT A GLANCE
TAKEAWAY 01 | Market Overview
TAKEAWAY 02 | Demand and Supply Snapshot
TAKEAWAY 03 | Key Market Dynamics
TAKEAWAY 04 | Supply Market Highlights
TAKEAWAY 05 | Pricing Insights
TAKEAWAY 06 | Procurement Insights
PART 2: SCOPE OF THE REPORT
Category Definition
Research Methodology
PART 3: MARKET INSIGHTS
Category Spend Analysis
Category Maturity by Regions
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Global Molasses Production Hubs
Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
Porter’s Five Forces
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Other Prominent Suppliers by Region: Operational Capability Matrix
Supplier Functional Capability Matrix
Other Prominent Suppliers by Region: Functional Capability Matrix
Key Clients/Partners
Supplier Cost Breakup
Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Models – Pros and Cons
Indicative Pricing
PART 6: PROCUREMENT INSIGHTS
Major Category Requirements
Major Procurement Pain Points
Category Sourcing Evolution Matrix
Procurement Best Practices
Cost-saving Opportunities
Supplier Selection Criteria
Category Negotiation Strategies
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
Valassis Communications
Quotient Technology
Inmar
Catalina
Koupon Media
PART 8: APPENDIX
Glossary
Key Notes
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