Global Media Planning and Buying Market-Procurement Intelligence Report

Global Media Planning and Buying Market-Procurement Intelligence Report

About Media Planning and Buying Market

Media planning and buying services involve strategizing, negotiating, and procuring time and advertising space across various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The spend momentum of this market will be attributed to the increasing competition in the FMCG market. This will lead to an increasing need for structured planning for advertisement and media operations in the sector, which aids in reaching the target audience effectively. This will drive the overall demand for media planning and buying services from the FMCG sector

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Media Planning and Buying Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Media Planning and Buying Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Rise of digital marketing channels
  • For a full, detailed list, view our report
Category management strategy
  • Evaluate the level of innovation adopted by suppliers in delivering media planning and buying services
  • For a full, detailed list, view our report
Procurement best practices
  • Identify agencies that have better control over high-traffic media slots
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


PART 01: Executive Summary
PART 02: Market Insights
Global category spend
Category spend growth
Spend segmentation by region
Regional spend dynamics
Regional influence on global spend
Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
Pricing outlook
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers impacting pricing
Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
Supplier-side levers
Buyer-side levers
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies
PART 05: Best Practices
Innovation and success stories
Procurement excellence best practices
Procurement best practices
Sustainability practices
PART 06: Category Ecosystem
Market favorability index for suppliers
Competitiveness index for suppliers
Buyer power
Supplier power
Threat of new entrants
Threat of substitutes
Buyer ecosystem
Supplier ecosystem
PART 07: Category Management Strategy
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
Risk management
PART 08: Category Management Enablers
Procurement organization
Category enablers
PART 09: Suppliers Selection
RFx essentials
Supplier selection criteria
Service level agreement
Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
Overview
Supplier positioning
Profile: Omnicom Group Inc.
Profile: Publicis Groupe SA
Profile: WPP Plc
Profile: Dentsu Inc.
Profile: The Interpublic Group of Companies Inc.
Profile: Vivendi SA
PART 11: US Market Insights
Category spend in the US
Price outlook
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks
PART 12: Category Definition
Category hierarchy
Category scope
Category map
PART 13: Appendix
List of abbreviations
Key Notes
Global category spend (2019-2024)
Category spend growth (2019-2024)
Regional split of spend
Regional comparison
Comparison of category maturity across regions
Regional spend opportunity for suppliers (2019-2024)
Category pricing dynamics
Supplier cost breakup
Input cost dynamics
Total cost of ownership model
Benefit comparison of pricing models
Pricing models – Comparison matrix
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Cost-saving opportunities: Supply-side levers
Cost-saving opportunities: Demand-side levers
Cost-saving opportunity matrix
Negotiation grid
Innovation and success stories
Procurement excellence summary: Impact on the category
Supplier relationship management metrics
Strategic sourcing and category management metrics
Technology-facilitated procurement metrics
Procurement best practices dashboard
Sustainability practices: Impact on the category
Sustainability best practices
Market environment score
Market competitiveness score
Buyer power score
Supplier power score
Ease of market entry score
Ease of substitution score
Buyer ecosystem: Outlook
Supplier ecosystem: Outlook
Ecosystem disruption threats
Key category management objectives
Supplier KPI dashboard
Buyer KPI dashboard
Category management enablers
Risk management matrix
Procurement model
Category enablers: Technology
RFx questions
Phase I RFI considerations
SLA terms
Supplier performance benchmarking criteria
Supplier operational capability matrix
Supplier positioning matrix
Omnicom Group Inc. – Key information dashboard
Publicis Groupe SA – Key information dashboard
WPP Plc – Key information dashboard
Dentsu Inc. – Key information dashboard
The Interpublic Group of Companies Inc. – Key information dashboard
Vivendi SA – Key information dashboard
US category spend (2019-2024)
Category pricing dynamics
Supplier cost breakup
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Procurement excellence summary: Impact on category
Supplier relationship management
Strategic sourcing and category management
Technology-facilitated procurement
Procurement best practices dashboard
Supplier operational capability matrix
Supplier positioning matrix
Risk management matrix
Category definition
Category nuances
Importance of category relative to other categories
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