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Global Media Planning and Buying Category - Procurement Market Intelligence Report

Global Media Planning and Buying Category - Procurement Market Intelligence Report

About Media Planning and Buying Market

According to industry experts, increased need of consumer analytics for identifying the behavioral patterns of the target audience, which, in turn, helps in buying the desired media space.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the media planning and buying market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Media Planning and Buying Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Increase in the demand for consumer analytics
  • For a full, detailed list, view our report
Category constraints
  • Difficulty in measuring campaign effectiveness
  • For a full, detailed list, view our report
Procurement best practices
  • Involving suppliers in category management and planning activities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Media Buying and Planning Market Procurement Market Intelligence Report 2017-2021

SpendEdge recognizes the following companies as the key suppliers in the Media Buying and Planning Market:

  • Starcom Mediavest
  • OMD
  • ZenithOptimedia
  • Mindshare
  • Carat
Commenting on the report, an analyst from SpendEdge said: “Implementing supplier performance tracking metrics is one of the procuremet best practices in this market.”

According to the report, increase in the demand for consumer analytics will drive the media planning and buying market.

Further, the report states that media buyers might find it difficult to measure the effectiveness and ROI of a media campaign as there are no reliable metrics.

PART 1: SUMMARY
Research Objectives and Methodology
Category Definition
PART 2: CATEGORY AT A GLANCE
Market Overview
Category Maturity by Regions
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
PART 3: MARKET INSIGHTS
Category Spend Analysis
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Key Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
Porter’s Five Forces
SWOT Analysis
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Regional Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
Regional Supplier Functional Capability Matrix
Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Model Pros and Cons
Indicative Pricing
Category Negotiation Strategies
PART 6: CATEGORY ESSENTIALS
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Category Sourcing Evolution Matrix
PART 7: TOP FIVE SUPPLIERS
Starcom Mediavest
OMD
ZenithOptimedia
Mindshare
Carat
PART 8: APPENDIX
Glossary
Key Notes
About Us

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