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Global Integrated Advertising Category - Procurement Market Intelligence Report

Global Integrated Advertising Category - Procurement Market Intelligence Report

Global Integrated Advertising Category - Procurement Market Intelligence Report

Procurement research report on the integrated advertising market provides procurement professionals with up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services. This report provides a detailed analysis of the supply market, procurement challenges, and procurement best practices which can help in planning and executing category management activities. It also focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Covered in this report

According to procurement analysts at SpendEdge, there is an increase in the purchasing power of end-consumers. The disposable income of end-consumers has increased in regions such as North America and Europe due to increased economic growth. This has led to the increased purchase of message platforms such as laptops, desktops, mobile sets, and television sets to reach a broader audience. This provides an impetus for buyers to target end-consumers through integrated advertising platforms.

Category driver

One of the procurement best practices for buyers is to partner with local service providers for localization techniques. Buyers must partner with local service providers for opportunities in terms of content localization as per geographies. In case of integrated advertising procurement, a global network agency (service provider) should handle the advertising strategy creation part, whereas the localization part of the campaign should be outsourced to an independent local agency. Outsourcing of content localization to a local agency reduces the billing rates by around 10%-12% for buyers.


PART 1: CATEGORY AT A GLANCE
TAKEAWAY 01 | Market Overview
TAKEAWAY 02 | Demand and Supply Snapshot
TAKEAWAY 03 | Key Market Dynamics
TAKEAWAY 04 | Supply Market Highlights
TAKEAWAY 05 | Pricing Insights
TAKEAWAY 06 | Procurement Insights
PART 2: SCOPE OF THE REPORT
Category Definition
Research Methodology
PART 3: MARKET INSIGHTS
Category Spend Analysis
Category Maturity by Regions
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
Porter’s Five Forces
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Other Prominent Suppliers by Region: Operational Capability Matrix
Supplier Functional Capability Matrix
Other Prominent Suppliers by Region: Functional Capability Matrix
Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Models – Pros and Cons
Indicative Pricing
PART 6: PROCUREMENT INSIGHTS
Major Category Requirements
Major Procurement Pain Points
Category Sourcing Evolution Matrix
Procurement Best Practices
Cost-saving Opportunities
Supplier Selection Criteria
Category Negotiation Strategies
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
ChemChina
Bayer
DowDuPont
BASF
Helm AG
PART 8: APPENDIX
Glossary
Key Notes
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