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Global Digital Advertising Services Category - Procurement Market Intelligence Report

Global Digital Advertising Services Category - Procurement Market Intelligence Report

About Digital Advertising Services Market

According to the procurement research analysts, the increased investment by large organizations in digital advertising activities globally due to their cost-effectiveness and enhanced target audience reach.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the digital advertising services market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Digital Advertising Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • High internet penetration rate
  • For a full, detailed list, view our report
Category constraints
  • High degree of content customization
  • For a full, detailed list, view our report
Procurement best practices
  • Listing down and categorizing negotiation levers
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers ?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Digital Advertising Services Market Procurement Market Intelligence Report 2016-2020

SpendEdge recognizes the following companies as the key suppliers in the Digital Advertising Services Market:

  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten, Barton, Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide
Commenting on the report, an analyst from SpendEdge said: “It is crucial for category managers to maintain an optimum mix of both traditional marketing agencies and non-traditional firms”

According to the report, growing number of internet users across geographies is one of the key reasons driving the market growth

Further, the report states that identification and training of right personnel is one the major challenges in the digital advertising services market.

Part 1: Research Objectives and Methodology
Category Definition
Part 2: Category at a Glance
Market Overview
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
Part 3: Market Overview
Category Spend Analysis
Demand-Supply Shifts
Key Market Developments
Key Category Growth Drivers
Major Category Growth Constraints
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
SWOT Analysis
PESTLE Analysis
Part 4: Supply Overview
Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
Digital Advertising Service Providers ÔÇô Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
Part 5: Pricing Overview
Pricing Models Snapshot
Pricing Models ÔÇô Pros and Cons
Indicative Wages For Digital Advertising Services
Category Negotiation Strategies
Part 6: Category Management Essentials
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Day-One Analysis
Part 7: Top Five Supplier Profiles
Leo Burnett Worldwide
BBDO (Batten, Barton, Durstine & Osborn)
BlueFocus Group
OgilvyOne Worldwide
Part 8: Appendix

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