Market Research Logo

Global Creative Agencies Category - Procurement Market Intelligence Report

Global Creative Agencies Category - Procurement Market Intelligence Report

About Creative Agencies Market

Growth in the number of mobile devices in use and an increase in the social media presence of customers have increased buyers' focus on promoting their brands on these media, this subsequently drives the market growth.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the creative agencies market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Creative Agencies Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Increased social media penetration rates
  • For a full, detailed list, view our report
Category constraints
  • Higher agency costs and commissions
  • For a full, detailed list, view our report
Procurement best practices
  • Analyze agencies' predictive analytics capabilities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers ?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Creative Agencies Market Procurement Market Intelligence Report 2017-2021

SpendEdge recognizes the following companies as the key suppliers in the Global Creative Agencies Market:

  • WPP
  • Omnicom Group
  • Publicis Groupe
  • Interpublic Group
  • Dentsu
Commenting on the report, an analyst from SpendEdge said: “Buyers need to evaluate the abilities of agencies to analyze and obtain insights from existing campaigns and business operations”

According to the report, the need to reach out to existing customers and to acquire new ones amidst increasing competition, drives various industries' spend on creative services.

Further, the report states that the risk of limited specialization of full service agencies is one of the major challenges faced by category managers in this market.

PART 1: SUMMARY
Research Objectives and Methodology
Category Definition
PART 2: CATEGORY AT A GLANCE
Market Overview
Category Maturity by Regions
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
PART 3: MARKET INSIGHTS
Category Spend Analysis
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Key Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
Porter’s Five Forces
SWOT Analysis
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Regional Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
Regional Supplier Functional Capability Matrix
Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Model Pros and Cons
Indicative Pricing
Category Negotiation Strategies
PART 6: CATEGORY ESSENTIALS
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Category Sourcing Evolution Matrix
PART 7: TOP FIVE SUPPLIERS
WPP
Omnicom Group
Publicis Groupe
Interpublic Group
Dentsu
PART 8: APPENDIX
Glossary
Key Notes
About Us

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report