WeChat adds Micro-video Feature – Will it Improve Brand-Consumer Engagement?
In September 2014, Chinese mobile messaging service WeChat introduced micro-videos, allowing users to share 6 second videos. This addition to the platform comes at a time when video advertising overall, and the micro-video format specifically is growing at an extremely fast pace. Brands are reaching out to consumers on platforms such as Vine and Instagram to engage with them using innovative and attractive brand messages.This report answers the following key questions:
Why microvideos are critical for brands?
How the addition of microvideos will improve WeChat's value proposition?
How are marketers taking advantage of the microvideo format to achieve their marketing objetives?
Who are the key players microvideo space?
What are the future prospects of microvideo marketing?