Understanding Social Media Consumer Trend in China and its Impact on the CPG Industry, H1 2014
Companies and marketing firms across the world require a multidimensional understanding of consumer lifestyles and behavior. This is essential for firms with multinational operations to help them take informed business decisions regarding products and services and to build their social media initiatives. Socintel360’s “ consumer insight offering - SocialTrack360, is a comprehensive solution for companies looking for unique insights on social media usage behavior from across more than 10 countries. The SocialTrack360 series of reports provide analysis at a country level, offering key insights on how the local consumer landscape is evolving. Our actionable consumer insight analysis helps companies identify current and evolving consumer behavior trends and facilitates informed decision making. SocialTrack360 evaluates over 100+ indicators on social media for each of the 10 countries it covers.
Consumer behavior in the context of social media is evolving even for the developed markets. Companies are also beginning to link this channel to their overall marketing strategy. Executing social media initiatives that combine different marketing channels and consumer segments is challenging but if executed well, they can provide companies with direct access to a very loyal and easy to target consumer base.
This report from Socintel360 enable marketers to leverage in-depth intelligence on evolving consumer habits and trends to understand and predict changes in consumer behavior. SociaTrack360 reports include inputs from Socintel360’s Global Consumer Trends survey that provides critical data for assessing potential business opportunities.
This report answers several key questions that are critical for marketers looking to formulate winning social media strategies in China.
Operational - How can CPG marketers formulate social media strategies to gain maximum benefits?
Consumer Behavior Analysis – What are the key consumer trends (existing and emerging) that will impact the social commerce market and how companies can leverage these trends to maximize benefits?
Competitive Landscape – How are companies using social media along with other marketing channels to gain market share?
Best Practices – How are companies are implementing social media strategy to create maximum positive impact? What are some of the social media initiatives that have been successful? (Includes case studies across the consumer value chain and industry sectors)
This report examines the impact of social media on business, providing detailed insights on key consumer trends, helping companies assess new market opportunities. Our analysis is backed by comprehensive data from consumer surveys, covering a series of consumer behavior indicators. The report also identifies the most important trends within each market and helps marketers validate drivers of consumer behavior within different categories. The key highlights of the report are: -
Market Trends - Comprehensive view of evolving social media consumer trends and their impact on businesses. Highlights emerging trends and their impact on CPG consumer markets in China.
Industry Trends - Analysis of growth sectors and factors driving change – the developments of new concepts and economic/lifestyle influences. Comprehensive coverage, providing insights across a series of market indicators that enables marketers to evaluate and understand key consumer trends and their impact on the social media landscape.
Best Practices - A selection of meticulously chosen case studies reflecting best practices and strategies companies can adopt to build an effective social media strategy.This report provides detailed information, insights and opinion on consumer trends in the context of social media in the US. Below is an overview of the scope of this report:
Market Focus: China Industry Focus: CPG – Consumer Packaged Goods Sectors covered – Food & Beverages, Personal Care, Household Data & Analysis: This report provides extensive analysis of industry and consumer trends, including best practices for implementing social media strategy in China.