Social Media and Augmented Reality Based Marketing Strategies and Innovations in Media & Entertainment Industry, H1 2014
Augmented Reality (AR) has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using AR with social media to engage consumers and increase effectiveness of the campaign. Consequently, investment on AR campaigns by media & entertainment industry has been increasing and Socintel360’s survey indicates that this trend is expected to continue over the next five years with media & entertainment brands focusing on innovation to differentiate.
Reasons to buy
This report answers the following key questions:
Why advertising combining social media with Augmented Reality is critical for media & entertainment marketers?
How budget allocation towards Augmented Reality campaigns is expected to change in 2014 and over the next five years?
How is consumers’ use of social and mobile influencing advertising spent on Augmented Reality?
How media & entertainment marketers in emerging markets such as India, China and Brazil perceive Augmented Reality?
Which Augmented Reality advertising strategies work best to create brand awareness, drive sales and launch new products?
How is the mobile proposition of social media platforms shaping up and what it means for marketers to drive Augmented Reality based campaigns?
This report provides detailed analysis of social media based Augmented Reality campaigns, opportunities, trends, drivers, risks, and innovation with a specific focus on media & entertainment industry. Socintel360 capitalizes on its robust methodology and local market expertise to derive unique insights into social media and Augmented Reality dynamics.
Value Proposition: This report provides insights into value proposition of social media and Augmented Reality based advertising initiatives. It provides an overview of market dynamics and detailed analysis of factors, which are driving media & entertainment marketers increase spend on social media and Augmented Reality advertising.
Budget Allocation: This report details budget allocation for social media and Augmented Reality based advertising, providing breakdown by industry. It also provides insights from key emerging markets, establishing adoption of Augmented Reality and perceived benefit from the technology.
Advertising & Targeting Strategies: This report covers social media and Augmented Reality based campaign strategies adopted by leading players in media & entertainment industry to gain market share.
Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of social media based Augmented Reality advertising strategies.
This report provides detailed data, insights and opinion on social media and Augmented Reality based marketing strategies adopted by leading brands in media & entertainment industry globally. Below is an overview covering scope of this report:
Country Focus: Global
Market Focus: Social Media and Augmented Reality
Industry Focus: Media & entertainment
Data & Analysis: This report provides an extensive analysis of the social media based Augmented Reality advertising. Below is a summary of key points:
- It provides insights into the future of social media and Augmented Reality based advertising and in-depth analysis of strategies adopted by leading brands in media & entertainment industry.
- It provides best practices adopted by media & entertainment industry in budget allocation strategies in 2014 and a view over the next five years.
- It provides case examples of innovative social media based Augmented Reality advertising adopted by key players in media & entertainment industry.