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Social Media Advertising Spend in Spain

Social Media Advertising Spend in Spain

Social media advertising spend in Spain stood at US$.2 billion by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.0%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 21.2% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 17.4% to reach US$.5 billion in 2020, accounting for 26.5% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industries?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spendThis report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Spain

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Spain. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Spain Online Advertising Spend
2.2 Spain Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Spain Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Spain Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Spain Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics – Overall
7.2 Online Channel Dynamics – Mobile
7.3 Online Channel Dynamics – Desktop
7.4 Social Media Channel Dynamics – Overall
7.4.1 Spain Social Media Channel Dynamics – Overall
7.5 Social Media Channel Dynamics – Mobile
7.5.1 Spain Social Media Mobile Display Ad Spend
7.5.2 Spain Social Media Mobile Video Ad Spend
7.6 Social Media Channel Dynamics – Desktop
7.6.1 Spain Social Media Desktop Display Ad Spend
7.6.2 Spain Social Media Desktop Video Ad Spend
8 Spain Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 Twitter
9.2.3 YouTube
Table 1: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Spain Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Spain Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Spain Population Analysis (Million), 2010-2019
Table 7: Spain Inflation Trends (%), 2010-2019
Table 8: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Spain Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: Spain Number of Video Viewers - Online (Million), 2010-2019
Table 12: Spain Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Spain Mobile Internet User Analysis (Million), 2010-2019
Table 14: Spain Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Spain Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Spain Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: Spain Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 18: Spain E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 19: Spain Online Spending per Internet User (US$), 2010-2019
Table 20: Spain Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 21: Spain Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 22: Spain Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 23: Spain Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 24: Spain Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Table 25: Spain Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Table 26: Spain Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 27: Spain Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 28: Spain Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 29: Spain Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 30: Spain Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 31: Spain Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 32: Spain Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 33: Spain Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 34: Spain Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 35: Spain Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 36: Spain Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 37: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 38: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: Spain Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 41: Spain Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: Spain Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: Spain Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 44: Spain Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: Spain Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: Spain Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 47: Spain Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: Spain Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: Spain Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 50: Spain Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: Spain Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: Spain Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 53: Spain Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: Spain Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: Spain Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 56: Spain Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: Spain Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 59: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: Spain Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 62: Spain Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: Spain Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: Spain Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 65: Spain Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: Spain Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: Spain Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 68: Spain Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: Spain Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: Spain Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 71: Spain Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 72: Spain Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 73: Spain Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 74: Spain Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 75: Spain Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 76: Spain Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 77: Spain Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: Spain Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Spain Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 80: Spain Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Spain Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Spain Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: Spain Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 84: Spain Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 85: Spain Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: Spain Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: Spain Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Spain Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Spain Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 90: Spain Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 91: Spain Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Table 92: Spain Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Spain Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Spain Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Spain Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Spain Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Spain Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Spain Population Analysis (%), 2014
Figure 13: Spain Inflation Trends (%), 2010-2019
Figure 14: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Spain Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 17: Spain Number of Video Viewers - Online (Million), 2010-2019
Figure 18: Spain Number of Gamers – Online and Social (Million), 2010-2019
Figure 19: Spain Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Spain Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Spain Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 22: Spain Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: Spain Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 24: Spain E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 25: Spain Online Spending per Internet User (US$), 2010-2019
Figure 26: Spain Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 27: Spain Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 28: Spain Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 29: Spain Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 30: Spain Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Figure 31: Spain Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 32: Spain Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Figure 33: Spain Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 34: Spain Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 35: Spain Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 36: Spain Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 37: Spain Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 38: Spain Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 39: Spain Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 40: Spain Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 41: Spain Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 42: Spain Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 43: Spain Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 44: Spain Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 45: Spain Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 46: Spain Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 47: Spain Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 48: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 49: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 50: Spain Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 51: Spain Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 52: Spain Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 53: Spain Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 54: Spain Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 55: Spain Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 56: Spain Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 57: Spain Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 58: Spain Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 59: Spain Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 60: Spain Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 61: Spain Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 62: Spain Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 63: Spain Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 64: Spain Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 65: Spain Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 66: Spain Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 67: Spain Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 68: Spain Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 69: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 70: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 71: Spain Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 72: Spain Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 73: Spain Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 74: Spain Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 75: Spain Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 76: Spain Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 77: Spain Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 78: Spain Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 79: Spain Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 80: Spain Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 81: Spain Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: Spain Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 83: Spain Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: Spain Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: Spain Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: Spain Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 87: Spain Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 88: Spain Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Spain Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 90: Spain Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Spain Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 92: Spain Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: Spain Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Spain Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 95: Spain Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Spain Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 97: Spain Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 98: Spain Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: Spain Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: Spain Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: Spain Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: Spain Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 103: Spain Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 104: Spain Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 105: Spain Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015

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