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Social Media Advertising Spend in Russia

Social Media Advertising Spend in Russia

Social media advertising spend in Russia stood at US$.7 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 39.8%. This growth is expected to continue in 2016 with brands expected to spend US$.9 billion, representing an increase of 33.8% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 25.8% to reach US$2.3 billion in 2020, accounting for 25.4% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industries?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spendThis report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Russia

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Russia. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Russia Online Advertising Spend
2.2 Russia Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Russia Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Russia Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Russia Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics – Overall
7.2 Online Channel Dynamics – Mobile
7.3 Online Channel Dynamics – Desktop
7.4 Social Media Channel Dynamics – Overall
7.4.1 Russia Social Media Channel Dynamics – Overall
7.5 Social Media Channel Dynamics – Mobile
7.5.1 Russia Social Media Mobile Display Ad Spend
7.5.2 Russia Social Media Mobile Video Ad Spend
7.6 Social Media Channel Dynamics – Desktop
7.6.1 Russia Social Media Desktop Display Ad Spend
7.6.2 Russia Social Media Desktop Video Ad Spend
8 Russia Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 VKontakte
9.2.2 Facebook
9.2.3 Twitter
9.2.4 Odnoklassniki
9.2.5 YouTube
Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Russia Population Analysis (Million), 2010-2019
Table 7: Russia Inflation Trends (%), 2010-2019
Table 8: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 11: Russia Mobile Internet User Analysis (Million), 2010-2019
Table 12: Russia Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Russia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Russia Number of Facebook Users Analysis (Million), 2010-2019
Table 16: Russia E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Russia Online Spending per Internet User (US$), 2010-2019
Table 18: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 19: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 20: Russia Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 21: Russia Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 22: Russia Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Table 23: Russia Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Table 24: Russia Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 25: Russia Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 26: Russia Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 27: Russia Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 28: Russia Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 29: Russia Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 30: Russia Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 31: Russia Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 32: Russia Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 33: Russia Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 34: Russia Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 35: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 36: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 37: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 38: Russia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 39: Russia Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 40: Russia Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 41: Russia Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 42: Russia Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 43: Russia Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 44: Russia Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 45: Russia Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 46: Russia Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 47: Russia Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 48: Russia Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 49: Russia Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 50: Russia Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 51: Russia Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 52: Russia Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 53: Russia Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 54: Russia Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 55: Russia Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 56: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 57: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 58: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 59: Russia Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 60: Russia Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 61: Russia Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 62: Russia Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 63: Russia Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 64: Russia Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 65: Russia Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 66: Russia Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 67: Russia Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 68: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 69: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 70: Russia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 71: Russia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: Russia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 73: Russia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 74: Russia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 75: Russia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: Russia Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 77: Russia Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 78: Russia Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Russia Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Russia Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Russia Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 82: Russia Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 83: Russia Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Russia Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: Russia Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: Russia Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: Russia Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 88: Russia Social Media Advertising Spend on VKontakte Social Networking Site (US$ Million), 2011-2015
Table 89: Russia Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 90: Russia Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Table 91: Russia Social Media Advertising Spend on Odnoklassniki Social Networking Site (US$ Million), 2011-2015
Table 92: Russia Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Russia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Russia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Russia Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Russia Population Analysis (%), 2014
Figure 13: Russia Inflation Trends (%), 2010-2019
Figure 14: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 17: Russia Mobile Internet User Analysis (Million), 2010-2019
Figure 18: Russia Number of Internet and Social Media Users (Million), 2010-2019
Figure 19: Russia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 20: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 21: Russia Number of Facebook Users Analysis (Million), 2010-2019
Figure 22: Russia E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 23: Russia Online Spending per Internet User (US$), 2010-2019
Figure 24: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 25: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 26: Russia Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 27: Russia Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 28: Russia Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Figure 29: Russia Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 30: Russia Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Figure 31: Russia Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 32: Russia Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 33: Russia Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 34: Russia Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 35: Russia Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 36: Russia Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 37: Russia Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 38: Russia Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 39: Russia Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 40: Russia Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 41: Russia Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 42: Russia Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 43: Russia Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 44: Russia Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: Russia Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 47: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: Russia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: Russia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 50: Russia Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: Russia Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: Russia Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 53: Russia Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: Russia Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: Russia Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 56: Russia Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: Russia Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: Russia Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 59: Russia Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: Russia Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: Russia Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 62: Russia Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: Russia Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: Russia Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 65: Russia Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: Russia Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 68: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: Russia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: Russia Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 71: Russia Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: Russia Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: Russia Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 74: Russia Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: Russia Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: Russia Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 77: Russia Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: Russia Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 80: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 81: Russia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 82: Russia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 83: Russia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: Russia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 85: Russia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: Russia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Russia Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 88: Russia Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Russia Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 90: Russia Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Russia Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: Russia Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 93: Russia Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Russia Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 95: Russia Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 96: Russia Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: Russia Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 98: Russia Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: Russia Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: Russia Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 101: Russia Social Media Advertising Spend on VKontakte Social Networking Site (US$ Million), 2011-2015
Figure 102: Russia Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 103: Russia Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 104: Russia Social Media Advertising Spend on Odnoklassniki Social Networking Site (US$ Million), 2011-2015
Figure 105: Russia Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015

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