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Social Media Advertising Spend in France

Social Media Advertising Spend in France

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 27.3% to reach US$1.9 billion in 2020, accounting for 30.2% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industries?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spendThis report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: France

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the France. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 France Online Advertising Spend
2.2 France Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 France Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 France Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 France Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics – Overall
7.2 Online Channel Dynamics – Mobile
7.3 Online Channel Dynamics – Desktop
7.4 Social Media Channel Dynamics – Overall
7.4.1 France Social Media Channel Dynamics – Overall
7.5 Social Media Channel Dynamics – Mobile
7.5.1 France Social Media Mobile Display Ad Spend
7.5.2 France Social Media Mobile Video Ad Spend
7.6 Social Media Channel Dynamics – Desktop
7.6.1 France Social Media Desktop Display Ad Spend
7.6.2 France Social Media Desktop Video Ad Spend
8 France Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 Twitter
Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: France Population Analysis (Million), 2010-2019
Table 7: France Inflation Trends (%), 2010-2019
Table 8: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: France Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: France Mobile Internet User Analysis (Million), 2010-2019
Table 14: France Number of Internet and Social Media Users (Million), 2010-2019
Table 15: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: France Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: France Number of Ereader Users Analysis (Million), 2010-2019
Table 18: France Number of Facebook Users Analysis (Million), 2010-2019
Table 19: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: France Online Spending per Internet User (US$), 2010-2019
Table 21: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: France Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 24: France Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 25: France Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Table 26: France Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Table 27: France Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 28: France Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 29: France Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 30: France Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 31: France Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 32: France Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 33: France Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 34: France Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 35: France Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 36: France Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 37: France Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 38: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 39: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 40: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 41: France Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 42: France Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 43: France Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 44: France Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 45: France Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 46: France Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 47: France Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 48: France Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 49: France Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 50: France Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 51: France Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 52: France Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 53: France Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 54: France Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 55: France Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 56: France Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 57: France Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 58: France Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 59: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 60: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 61: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 62: France Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 63: France Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 64: France Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 65: France Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 66: France Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 67: France Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 68: France Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 69: France Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 70: France Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 71: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 73: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 74: France Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: France Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: France Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 77: France Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: France Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: France Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: France Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 81: France Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: France Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: France Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: France Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 85: France Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 86: France Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: France Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: France Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: France Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 91: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 92: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: France Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: France Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: France Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: France Population Analysis (%), 2014
Figure 13: France Inflation Trends (%), 2010-2019
Figure 14: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: France Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 17: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: France Number of Gamers - Online and Social (Million), 2010-2019
Figure 19: France Mobile Internet User Analysis (Million), 2010-2019
Figure 20: France Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 22: France Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: France Number of Ereader Users Analysis (Million), 2010-2019
Figure 24: France Number of Facebook Users Analysis (Million), 2010-2019
Figure 25: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: France Online Spending per Internet User (US$), 2010-2019
Figure 27: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: France Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 30: France Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 31: France Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Figure 32: France Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 33: France Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Figure 34: France Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 35: France Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 36: France Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: France Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 38: France Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 39: France Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 40: France Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 41: France Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 42: France Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 43: France Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 44: France Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: France Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: France Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 47: France Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: France Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 50: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: France Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: France Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 53: France Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: France Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: France Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 56: France Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: France Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: France Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 59: France Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: France Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: France Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 62: France Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: France Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: France Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 65: France Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: France Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: France Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 68: France Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: France Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 71: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: France Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: France Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 74: France Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: France Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: France Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 77: France Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: France Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: France Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 80: France Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: France Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 83: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 85: France Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 86: France Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: France Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 88: France Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: France Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: France Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 91: France Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: France Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 93: France Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: France Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: France Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 96: France Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: France Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 98: France Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 99: France Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: France Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: France Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: France Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: France Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 104: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 105: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015

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