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Social Media Advertising Spend by Format in Germany

Social Media Advertising Spend by Format in Germany

Social media video advertising spend is expected to reach US$866 million by end of 2016, accounting for 39.4% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media video ad spend to grow at a CAGR of 30.1% to reach US$2,482 million in 2020, accounting for 56.5% share of the market. Display advertising is expected to account for 44.2% of the market by end of 2020, grow at a CAGR of 9.9% over the forecast period.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on social media to target consumers?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Germany

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Germany. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media video advertising spends for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Germany Online Advertising Spend
2.2 Germany Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Germany Social Media Advertising Spend by Formats
5.1 Social Media Channel Dynamics – Overall
5.1.1 Germany Social Media Mobile Display Ad Spend
5.1.2 Germany Social Media Mobile Video Ad Spend
5.2 Social Media Channel Dynamics – Desktop
5.2.1 Germany Social Media Desktop Display Ad Spend
5.2.2 Germany Social Media Desktop Video Ad Spend
Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Germany Population Analysis (Million), 2010-2019
Table 7: Germany Inflation Trends (%), 2010-2019
Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Germany Online Spending per Internet User (US$), 2010-2019
Table 23: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Germany Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Germany Population Analysis (%), 2014
Figure 13: Germany Inflation Trends (%), 2010-2019
Figure 14: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Germany Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Germany Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Germany Online Spending per Internet User (US$), 2010-2019
Figure 29: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020

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