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Social Media Advertising Spend in Canada

Social Media Advertising Spend in Canada

Social media advertising spend in Canada stood at US$.6 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 39.5%. This growth is expected to continue in 2016 with brands expected to spend US$.8 billion, representing an increase of 30.0% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 25.0% to reach US$1.9 billion in 2020, accounting for 23.1% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industries?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spendThis report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Canada

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Canada. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Canada Online Advertising Spend
2.2 Canada Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Canada Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Canada Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Canada Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics – Overall
7.2 Online Channel Dynamics – Mobile
7.3 Online Channel Dynamics – Desktop
7.4 Social Media Channel Dynamics – Overall
7.4.1 Canada Social Media Channel Dynamics – Overall
7.5 Social Media Channel Dynamics – Mobile
7.5.1 Canada Social Media Mobile Display Ad Spend
7.5.2 Canada Social Media Mobile Video Ad Spend
7.6 Social Media Channel Dynamics – Desktop
7.6.1 Canada Social Media Desktop Display Ad Spend
7.6.2 Canada Social Media Desktop Video Ad Spend
8 Canada Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 Twitter
9.2.3 Reddit
Table 1: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Canada Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Canada Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Canada Population Analysis (Million), 2010-2019
Table 7: Canada Inflation Trends (%), 2010-2019
Table 8: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: Canada Number of Video Viewers - Online (Million), 2010-2019
Table 12: Canada Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Canada Mobile Internet User Analysis (Million), 2010-2019
Table 14: Canada Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: Canada Number of Ereader Users Analysis (Million), 2010-2019
Table 18: Canada Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Canada Online Spending per Internet User (US$), 2010-2019
Table 21: Canada Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: Canada Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: Canada Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 24: Canada Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 25: Canada Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Table 26: Canada Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Table 27: Canada Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 28: Canada Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 29: Canada Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 30: Canada Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 31: Canada Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 32: Canada Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 33: Canada Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 34: Canada Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 35: Canada Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 36: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 37: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 38: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 39: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 40: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 41: Canada Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 42: Canada Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 43: Canada Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 44: Canada Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 45: Canada Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 46: Canada Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 47: Canada Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 48: Canada Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 49: Canada Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 50: Canada Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 51: Canada Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 52: Canada Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 53: Canada Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 54: Canada Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 55: Canada Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 56: Canada Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 57: Canada Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 58: Canada Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 59: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 60: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 61: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 62: Canada Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 63: Canada Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 64: Canada Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 65: Canada Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 66: Canada Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 67: Canada Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 68: Canada Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 69: Canada Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 70: Canada Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 71: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 73: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 74: Canada Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: Canada Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: Canada Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 77: Canada Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: Canada Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Canada Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Canada Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 81: Canada Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Canada Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: Canada Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Canada Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 85: Canada Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 86: Canada Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: Canada Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Canada Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Canada Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: Canada Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 91: Canada Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 92: Canada Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Table 93: Canada Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Canada Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Canada Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Canada Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Canada Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Canada Population Analysis (%), 2014
Figure 13: Canada Inflation Trends (%), 2010-2019
Figure 14: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 17: Canada Number of Video Viewers - Online (Million), 2010-2019
Figure 18: Canada Number of Gamers – Online and Social (Million), 2010-2019
Figure 19: Canada Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Canada Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 22: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: Canada Number of Ereader Users Analysis (Million), 2010-2019
Figure 24: Canada Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Canada Online Spending per Internet User (US$), 2010-2019
Figure 27: Canada Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: Canada Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: Canada Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 30: Canada Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 31: Canada Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Figure 32: Canada Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 33: Canada Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Figure 34: Canada Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 35: Canada Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 36: Canada Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: Canada Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 38: Canada Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 39: Canada Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 40: Canada Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 41: Canada Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 42: Canada Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 43: Canada Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 44: Canada Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: Canada Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: Canada Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 47: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 50: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: Canada Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 53: Canada Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: Canada Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: Canada Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 56: Canada Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: Canada Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: Canada Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 59: Canada Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: Canada Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: Canada Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 62: Canada Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: Canada Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: Canada Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 65: Canada Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: Canada Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: Canada Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 68: Canada Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: Canada Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 71: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: Canada Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 74: Canada Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: Canada Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: Canada Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 77: Canada Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: Canada Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: Canada Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 80: Canada Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: Canada Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 83: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 85: Canada Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 86: Canada Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Canada Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 88: Canada Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Canada Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: Canada Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 91: Canada Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: Canada Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 93: Canada Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Canada Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: Canada Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 96: Canada Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: Canada Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 98: Canada Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 99: Canada Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: Canada Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: Canada Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: Canada Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: Canada Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 104: Canada Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 105: Canada Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 106: Canada Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2011-2015

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