Russia Social Media Advertising Spend in Financial Services Industry
Social media advertising spend by financial services brands in Russia stood at US$19 million by end of 2015, accounting for 2.7% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 37.6%. This growth is expected to continue in 2016 with brands expected to spend US$25 million, representing an increase of 31.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by financial services brands to grow at a CAGR of 23.7% to reach US$58 million in 2020, accounting for 2.5% share of the market.This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by financial services brands?
How is social media mobile advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized by financial services brands?
This report provides detailed social media advertising spend database, covering in-depth trend analysis by financial services brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of financial services brand on social media advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by financial services industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: Russia
Market Focus: Social Media Marketing
Industry Focus: Financial Services
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Russia. This report provides:
Data covering future of social media advertising spend and its share in total online advertising.
Social media advertising spend by financial services industry for a period of 10 years, from 2011 to 2020.
Data covering future of social media mobile advertising spend and its share in social media advertising
Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Social Media Advertising Spend Market Share Analysis
- 2.1 Russia Online Advertising Spend
- 2.2 Russia Social Media Advertising Spend
- 2.3 Market Share Analysis
- 3 Social Media Marketing Budget Allocation
- 3.1 Channel Allocation
- 3.2 Functional Allocation
- 3.3 Analysis of Investment Avenues
- 4 Analysis of Macroeconomic, Business, and Consumer Drivers
- 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 4.2 Consumer Insights
- 4.3 Internet & Technology Adoption
- 4.4 Devices & Platforms
- 4.5 Mobile Commerce
- 4.6 Advertising Spend Dynamics
- 5 Russia Social Media Advertising Spend by Industry
- 5.1 Snapshot of Key Verticals
- 5.2 Financial Services Social Media Ad Spend
- 5.2.1 Snapshot, 2011-2020
- 5.2.2 Analysis by Marketing Objective
- 5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 4: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Table 5: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 6: Russia Population Analysis (Million), 2010-2019
- Table 7: Russia Inflation Trends (%), 2010-2019
- Table 8: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 9: Russia Number of Online & Mobile Buyers (Million), 2010-2019
- Table 10: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 11: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 12: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 13: Russia Mobile Internet User Analysis (Million), 2010-2019
- Table 14: Russia Number of Internet and Social Media Users (Million), 2010-2019
- Table 15: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 16: Russia Number of Mobile and Smartphone Users (Million), 2010-2019
- Table 17: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 18: Russia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Table 19: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 20: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 21: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 22: Russia Online Spending per Internet User (US$), 2010-2019
- Table 23: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Table 24: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Table 25: Russia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Table 26: Russia Financial Services Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 27: Russia Financial Services Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 4: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 5: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Figure 6: Russia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
- Figure 7: Russia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
- Figure 8: Russia Social Media Marketing Budget Growth Rate (%), 2015 – 2019
- Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
- Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
- Figure 11: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 12: Russia Population Analysis (%), 2014
- Figure 13: Russia Inflation Trends (%), 2010-2019
- Figure 14: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 15: Russia Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 16: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 17: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 18: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 19: Russia Mobile Internet User Analysis (Million), 2010-2019
- Figure 20: Russia Number of Internet and Social Media Users (Million), 2010-2019
- Figure 21: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 22: Russia Number of Mobile and Smartphone Users (Million), 2010-2019
- Figure 23: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 24: Russia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Figure 25: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 26: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 27: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 28: Russia Online Spending per Internet User (US$), 2010-2019
- Figure 29: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Figure 30: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Figure 31: Russia Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 32: Russia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Figure 33: Russia Financial Services Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 34: Russia Financial Services Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
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