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Mobile Social Media Advertising Spend in Russia

Mobile Social Media Advertising Spend in Russia

Social media mobile advertising spend in Russia stood at US$126 million by end of 2015, accounting for 18.0% of total social media advertising. During 2011-2015, social media mobile advertising in the country has increased at a CAGR of 104.9%. This growth is expected to continue in 2016 with brands expected to spend US$211 million, representing an increase of 79.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media mobile advertising spend to grow at a CAGR of 52.3% to reach US$1,137 million in 2020, accounting for 48.4% of the total social media advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on social media mobile to target consumers?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media mobile advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Russia

Market Focus: Social Media Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media mobile advertising spend in the Russia. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media mobile advertising spends for a period of 10 years, from 2011 to 2020.

Social media mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Russia Online Advertising Spend
2.2 Russia Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Russia Social Media Advertising Spend by Channels and Formats
5.1 Social Media Channel Dynamics – Overall
5.1.1 Russia Social Media Channel Dynamics – Overall
5.2 Social Media Channel Dynamics – Mobile
5.2.1 Russia Social Media Mobile Display Ad Spend
5.2.2 Russia Social Media Mobile Video Ad Spend
Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Russia Population Analysis (Million), 2010-2019
Table 7: Russia Inflation Trends (%), 2010-2019
Table 8: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Russia Mobile Internet User Analysis (Million), 2010-2019
Table 14: Russia Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Russia Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Russia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Russia Online Spending per Internet User (US$), 2010-2019
Table 23: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Russia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 26: Russia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Russia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 28: Russia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Russia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Russia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Russia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Russia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Russia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Russia Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Russia Population Analysis (%), 2014
Figure 13: Russia Inflation Trends (%), 2010-2019
Figure 14: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Russia Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Russia Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Russia Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Russia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Russia Online Spending per Internet User (US$), 2010-2019
Figure 29: Russia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Russia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Russia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 32: Russia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Russia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 34: Russia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Russia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Russia Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

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