Market Research Logo

Mobile Social Media Advertising Spend in China

Mobile Social Media Advertising Spend in China

Social media mobile advertising spend in China stood at US$1,375 million by end of 2015, accounting for 39.0% of total social media advertising. During 2011-2015, social media mobile advertising in the country has increased at a CAGR of 170.7%. This growth is expected to continue in 2016 with brands expected to spend US$2,897 million, representing an increase of 159.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media mobile advertising spend to grow at a CAGR of 62.2% to reach US$20,040 million in 2020, accounting for 87.3% of the total social media advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on social media mobile to target consumers?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media mobile advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Social Media Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media mobile advertising spend in the China. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media mobile advertising spends for a period of 10 years, from 2011 to 2020.

Social media mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 China Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 China Social Media Advertising Spend by Channels and Formats
5.1 Social Media Channel Dynamics – Overall
5.1.1 China Social Media Channel Dynamics – Overall
5.2 Social Media Channel Dynamics – Mobile
5.2.1 China Social Media Mobile Display Ad Spend
5.2.2 China Social Media Mobile Video Ad Spend
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: China Population Analysis (Million), 2010-2019
Table 7: China Inflation Trends (%), 2010-2019
Table 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: China Mobile Internet User Analysis (Million), 2010-2019
Table 14: China Number of Internet and Social Media Users (Million), 2010-2019
Table 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: China Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: China Online Spending per Internet User (US$), 2010-2019
Table 23: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 26: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: China Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 28: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: China Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: China Population Analysis (%), 2014
Figure 13: China Inflation Trends (%), 2010-2019
Figure 14: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: China Mobile Internet User Analysis (Million), 2010-2019
Figure 20: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: China Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: China Online Spending per Internet User (US$), 2010-2019
Figure 29: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 32: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: China Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 34: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: China Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report