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Mobile Social Media Advertising Spend in Australia

Mobile Social Media Advertising Spend in Australia

Social media mobile advertising spend in Australia stood at US$601 million by end of 2015, accounting for 60.7% of total social media advertising. During 2011-2015, social media mobile advertising in the country has increased at a CAGR of 95.5%. This growth is expected to continue in 2016 with brands expected to spend US$810 million, representing an increase of 43.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media mobile advertising spend to grow at a CAGR of 23.9% to reach US$1,907 million in 2020, accounting for 80.6% of the total social media advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on social media mobile to target consumers?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media mobile advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Australia

Market Focus: Social Media Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media mobile advertising spend in the Australia. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media mobile advertising spends for a period of 10 years, from 2011 to 2020.

Social media mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.2 Australia Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Australia Social Media Advertising Spend by Channels and Formats
5.1 Social Media Channel Dynamics – Overall
5.1.1 Australia Social Media Channel Dynamics – Overall
5.2 Social Media Channel Dynamics – Mobile
5.2.1 Australia Social Media Mobile Display Ad Spend
5.2.2 Australia Social Media Mobile Video Ad Spend
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Australia Population Analysis (Million), 2010-2019
Table 7: Australia Inflation Trends (%), 2010-2019
Table 8: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 14: Australia Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Australia Online Spending per Internet User (US$), 2010-2019
Table 23: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Australia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 26: Australia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Australia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 28: Australia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Australia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Australia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Australia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Australia Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Australia Population Analysis (%), 2014
Figure 13: Australia Inflation Trends (%), 2010-2019
Figure 14: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Australia Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Australia Online Spending per Internet User (US$), 2010-2019
Figure 29: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Australia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 32: Australia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Australia Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 34: Australia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Australia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Australia Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

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