Market Research Logo

Mobile Advertising Spend in Russia

Mobile Advertising Spend in Russia

Online mobile advertising spend in Russia stood at US$446 million by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 130.4%. This growth is expected to continue in 2016 with brands expected to spend US$789 million, representing an increase of 115.0% over 2015. Over the forecast period (2016-2020), Socintel360 expects online mobile advertising spend to grow at a CAGR of 33.6% to reach US$2,512 million in 2020, accounting for 27.2% of the total online advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online mobile to target consumers?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online mobile advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Russia

Market Focus: Online Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online mobile advertising spend in the Russia. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online mobile advertising spends for a period of 10 years, from 2011 to 2020.

Online mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Russia Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Russia Online Advertising Spend by Channels
4.1 Online Channel Dynamics – Overall
4.2 Online Channel Dynamics – Mobile
4.2.1 Russia Online Mobile Search Ad Spend
4.2.2 Russia Online Mobile Display Ad Spend
4.2.3 Russia Online Mobile Messaging Ad Spend
4.2.4 Russia Online Mobile Video Ad Spend
Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Russia Population Analysis (Million), 2010-2019
Table 5: Russia Inflation Trends (%), 2010-2019
Table 6: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Russia Mobile Internet User Analysis (Million), 2010-2019
Table 12: Russia Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Russia Online Spending per Internet User (US$), 2010-2019
Table 20: Russia Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 22: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: Russia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 24: Russia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Russia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Russia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Russia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Russia Population Analysis (%), 2014
Figure 6: Russia Inflation Trends (%), 2010-2019
Figure 7: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Russia Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Russia Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Russia Online Spending per Internet User (US$), 2010-2019
Figure 21: Russia Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 23: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: Russia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 25: Russia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: Russia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: Russia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: Russia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: Russia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report