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Mobile Advertising Spend in France

Mobile Advertising Spend in France

Online mobile advertising spend in France stood at US$1,097 million by end of 2015, accounting for 21.8% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 88.0%. This growth is expected to continue in 2016 with brands expected to spend US$1,598 million, representing an increase of 62.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects online mobile advertising spend to grow at a CAGR of 27.1% to reach US$4,168 million in 2020, accounting for 68.1% of the total online advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online mobile to target consumers?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online mobile advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: France

Market Focus: Online Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online mobile advertising spend in the France. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online mobile advertising spends for a period of 10 years, from 2011 to 2020.

Online mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 France Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 France Online Advertising Spend by Channels
4.1 Online Channel Dynamics – Overall
4.2 Online Channel Dynamics – Mobile
4.2.1 France Online Mobile Search Ad Spend
4.2.2 France Online Mobile Display Ad Spend
4.2.3 France Online Mobile Messaging Ad Spend
4.2.4 France Online Mobile Video Ad Spend
Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: France Population Analysis (Million), 2010-2019
Table 5: France Inflation Trends (%), 2010-2019
Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: France Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: France Mobile Internet User Analysis (Million), 2010-2019
Table 12: France Number of Internet and Social Media Users (Million), 2010-2019
Table 13: France Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: France Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: France Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: France Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: France Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: France Online Spending per Internet User (US$), 2010-2019
Table 20: France Online Mobile Spending per Online User (US$), 2010-2019
Table 21: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 22: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 24: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: France Population Analysis (%), 2014
Figure 6: France Inflation Trends (%), 2010-2019
Figure 7: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: France Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: France Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: France Mobile Internet User Analysis (Million), 2010-2019
Figure 13: France Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: France Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: France Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: France Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: France Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: France Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: France Online Spending per Internet User (US$), 2010-2019
Figure 21: France Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 23: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 25: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

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