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Mobile Advertising Spend in Canada

Mobile Advertising Spend in Canada

Online mobile advertising spend in Canada stood at US$1,352 million by end of 2015, accounting for 28.4% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 114.9%. This growth is expected to continue in 2016 with brands expected to spend US$1,951 million, representing an increase of 64.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online mobile advertising spend to grow at a CAGR of 31.3% to reach US$5,791 million in 2020, accounting for 69.7% of the total online advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online mobile marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online mobile to target consumers?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online mobile advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Video Ad Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Canada

Market Focus: Online Mobile Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online mobile advertising spend in the Canada. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online mobile advertising spends for a period of 10 years, from 2011 to 2020.

Online mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Canada Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Canada Online Advertising Spend by Channels
4.1 Online Channel Dynamics – Overall
4.2 Online Channel Dynamics – Mobile
4.2.1 Canada Online Mobile Search Ad Spend
4.2.2 Canada Online Mobile Display Ad Spend
4.2.3 Canada Online Mobile Messaging Ad Spend
4.2.4 Canada Online Mobile Video Ad Spend
Table 1: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Canada Population Analysis (Million), 2010-2019
Table 5: Canada Inflation Trends (%), 2010-2019
Table 6: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Canada Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Canada Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Canada Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Canada Mobile Internet User Analysis (Million), 2010-2019
Table 12: Canada Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Canada Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Canada Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Canada Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Canada Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Canada Online Spending per Internet User (US$), 2010-2019
Table 20: Canada Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 22: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 24: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Canada Population Analysis (%), 2014
Figure 6: Canada Inflation Trends (%), 2010-2019
Figure 7: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Canada Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Canada Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Canada Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Canada Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Canada Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Canada Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Canada Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Canada Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Canada Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Canada Online Spending per Internet User (US$), 2010-2019
Figure 21: Canada Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 23: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 25: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: Canada Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

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