Kit Kat is one of the leading brands of Nestle, and has a strong focus on developing and implementing digital and social media initiatives. The brand adopts a distinct engagement strategy across its social media presence, leveraging upon the strengths of each platform to deliver its brand message and drive consumer engagement.
This brief provides in-depth analysis of the social media platform strategy adopted by Kit Kat.This report answers the following key questions:
What are the key engagement metrics of Kit Kat social media presence?
How does Kit Kat social media content differ across social media platforms?This report provides in-depth analysis of Nestlé's social media strategy with a focus on its channel strategy.
Analysis of Kit Kat Social Media Strategy : This module analyzes Kit Kat engagement strategies and content on leading social media networks.This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report:
Market Focus: Global
Analyzes how Kit Kat social media engagement strategy is implemented across various social media channels, including Facebook, Twitter, Pinterest, Instagram and YouTube.