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Italy Social Media Advertising Spend By Platform

Italy Social Media Advertising Spend By Platform

Social media advertising spend in Italy stood at US$.2 billion by end of 2015, accounting for 9.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 42.8%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 45.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 30.7% to reach US$.9 billion in 2020, accounting for 30.5% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized?

Which social media site is gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Italy. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social networking sites and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Italy Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Market Share Analysis by Social Networking Sites
5.1 Snapshot
5.2 Social Media Advertising Spend by Social Networking Sites
5.2.1 Facebook
5.2.2 YouTube
5.2.3 Twitter
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Italy Population Analysis (Million), 2010-2019
Table 7: Italy Inflation Trends (%), 2010-2019
Table 8: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Italy Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 14: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: Italy E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 18: Italy Online Spending per Internet User (US$), 2010-2019
Table 19: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 20: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 21: Italy Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 22: Italy Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 23: Italy Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015
Table 24: Italy Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Italy Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Italy Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Italy Population Analysis (%), 2014
Figure 13: Italy Inflation Trends (%), 2010-2019
Figure 14: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Italy Number of Gamers – Online and Social (Million), 2010-2019
Figure 19: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 22: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: Italy E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 24: Italy Online Spending per Internet User (US$), 2010-2019
Figure 25: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 26: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 27: Italy Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 28: Italy Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 29: Italy Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2011-2015
Figure 30: Italy Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015

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