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Italy Social Media Advertising Spend in Food & Beverage Industry

Italy Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in Italy stood at US$42 million by end of 2015, accounting for 19.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.2%. This growth is expected to continue in 2016 with brands expected to spend US$61 million, representing an increase of 44.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by food & beverage brands to grow at a CAGR of 28.2% to reach US$165 million in 2020, accounting for 17.6% share of the market.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by food & beverage brands?

How is social media mobile advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized by food & beverage brands?

This report provides detailed social media advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on social media advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Social Media Marketing

Industry Focus: Food & Beverage

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Italy. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Social media advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.

Data covering future of social media mobile advertising spend and its share in social media advertising

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Italy Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Italy Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Food & Beverages Social Media Ad Spend
5.2.1 Snapshot, 2011-2020
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Italy Population Analysis (Million), 2010-2019
Table 7: Italy Inflation Trends (%), 2010-2019
Table 8: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 14: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Italy Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Italy Online Spending per Internet User (US$), 2010-2019
Table 23: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Italy Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 26: Italy Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: Italy Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Italy Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Italy Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Italy Population Analysis (%), 2014
Figure 13: Italy Inflation Trends (%), 2010-2019
Figure 14: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Italy Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Italy Online Spending per Internet User (US$), 2010-2019
Figure 29: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Italy Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 32: Italy Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 33: Italy Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 34: Italy Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

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