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Italy Digital Advertising Spend By Platform

Italy Digital Advertising Spend By Platform

Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 5.9% to reach US$3.1 billion in 2020, accounting for 24.4% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which online site is gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of social networking sites and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Market Share Analysis by Online Sites
4.1 Snapshot
4.2 Online Advertising Spend by Online Sites
4.2.1 Google
4.2.2 Microsoft
4.2.3 Yahoo
4.2.4 Facebook
4.2.5 Arianna
4.2.6 YouTube
4.2.7 Twitter
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Italy Population Analysis (Million), 2010-2019
Table 5: Italy Inflation Trends (%), 2010-2019
Table 6: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Italy Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 12: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: Italy Online Spending per Internet User (US$), 2010-2019
Table 17: Italy Online Mobile Spending per Online User (US$), 2010-2019
Table 18: Italy Online Advertising Spend by Online Sites (%), 2015
Table 19: Italy Online Advertising Spend on Google (US$ Million), 2011-2015
Table 20: Italy Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Table 21: Italy Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 22: Italy Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 23: Italy Online Advertising Spend on Arianna (US$ Million), 2011-2015
Table 24: Italy Online Advertising Spend on YouTube (US$ Million), 2011-2015
Table 25: Italy Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Italy Population Analysis (%), 2014
Figure 6: Italy Inflation Trends (%), 2010-2019
Figure 7: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Italy Number of Gamers – Online and Social (Million), 2010-2019
Figure 12: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Italy Online Spending per Internet User (US$), 2010-2019
Figure 18: Italy Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: Italy Online Advertising Spend by Online Sites (%), 2015
Figure 20: Italy Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 21: Italy Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 22: Italy Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 23: Italy Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 24: Italy Online Advertising Spend on Arianna (US$ Million), 2011-2015
Figure 25: Italy Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 26: Italy Online Advertising Spend on Twitter (US$ Million), 2011-2015

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