Italy Digital Advertising Spend in Pharmaceutical & Healthcare Industry

1 About this Report

1.1 About Socintel360

1.2 Summary

1.3 Scope

1.4 Methodology

1.5 Definitions

1.6 Disclaimer

2 Online Advertising Spend Market Share Analysis

2.1 Italy Online Advertising Spend

2.2 Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers

3.1 Macroeconomic Fundamentals and Industry Growth Dynamics

3.2 Consumer Insights

3.3 Internet & Technology Adoption

3.4 Devices & Platforms

3.5 Mobile Commerce

3.6 Advertising Spend Dynamics

4 Italy Online Advertising Spend by Industry

4.1 Snapshot of Key Verticals

4.2 Pharmaceutical & Healthcare Online Ad Spend

4.2.1 Snapshot, 2011-2020

4.2.2 Analysis by Marketing Objective

4.2.3 Analysis by Channel Spend – Desktop vs. Mobile

Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 2: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Table 3: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Table 4: Italy Population Analysis (Million), 2010-2019

Table 5: Italy Inflation Trends (%), 2010-2019

Table 6: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Table 7: Italy Number of Online & Mobile Buyers (Million), 2010-2019

Table 8: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Table 9: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Table 10: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Table 11: Italy Mobile Internet User Analysis (Million), 2010-2019

Table 12: Italy Number of Internet and Social Media Users (Million), 2010-2019

Table 13: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Table 14: Italy Number of Mobile and Smartphone Users(Million), 2010-2019

Table 15: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019

Table 16: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Table 17: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Table 18: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Table 19: Italy Online Spending per Internet User (US$), 2010-2019

Table 20: Italy Online Mobile Spending per Online User (US$), 2010-2019

Table 21: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2011-2020

Table 22: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020

Table 23: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Figure 1: Methodology Framework

Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Figure 4: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Figure 5: Italy Population Analysis (%), 2014

Figure 6: Italy Inflation Trends (%), 2010-2019

Figure 7: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Figure 8: Italy Number of Online & Mobile Buyers (Million), 2010-2019

Figure 9: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Figure 10: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Figure 11: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Figure 12: Italy Mobile Internet User Analysis (Million), 2010-2019

Figure 13: Italy Number of Internet and Social Media Users (Million), 2010-2019

Figure 14: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Figure 15: Italy Number of Mobile and Smartphone Users(Million), 2010-2019

Figure 16: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019

Figure 17: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Figure 18: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Figure 19: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Figure 20: Italy Online Spending per Internet User (US$), 2010-2019

Figure 21: Italy Online Mobile Spending per Online User (US$), 2010-2019

Figure 22: Italy Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015

Figure 23: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2011-2020

Figure 24: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020

Figure 25: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Italy Digital Advertising Spend in Pharmaceutical & Healthcare Industry

Online advertising spend by pharmaceutical & healthcare brands in Italy stood at US$62 million by end of 2015, accounting for 2.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.8%. This growth is expected to continue in 2016 with brands expected to spend US$68 million, representing an increase of 10.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by pharmaceutical & healthcare brands to grow at a CAGR of 7.1% to reach US$89 million in 2020, accounting for 2.9% share of the market.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by pharmaceutical & healthcare brands?

How is online mobile advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized by pharmaceutical & healthcare brands?

This report provides detailed online advertising spend database, covering in-depth trend analysis by pharmaceutical & healthcare brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of pharmaceutical & healthcare brand on online advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by pharmaceutical & healthcare industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Online Marketing

Industry Focus: Pharmaceutical & Healthcare

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Online advertising spend by pharmaceutical & healthcare industry for a period of 10 years, from 2011 to 2020.

Data covering future of online mobile advertising spend and its share in online advertising

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.