India Social Media Advertising Spend in Real Estate Industry
Social media advertising spend by real estate brands in India stood at US$03 million by end of 2015, accounting for 1.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 50.1%. This growth is expected to continue in 2016 with brands expected to spend US$04 million, representing an increase of 39.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by real estate brands to grow at a CAGR of 32.6% to reach US$12 million in 2020, accounting for 1.7% share of the market.This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by real estate brands?
How is social media mobile advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized by real estate brands?
This report provides detailed social media advertising spend database, covering in-depth trend analysis by real estate brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of real estate brand on social media advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by real estate industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: India
Market Focus: Social Media Marketing
Industry Focus: Real Estate
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the India. This report provides:
Data covering future of social media advertising spend and its share in total online advertising.
Social media advertising spend by real estate industry for a period of 10 years, from 2011 to 2020.
Data covering future of social media mobile advertising spend and its share in social media advertising
Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Social Media Advertising Spend Market Share Analysis
- 2.1 India Online Advertising Spend
- 2.2 India Social Media Advertising Spend
- 2.3 Market Share Analysis
- 3 Social Media Marketing Budget Allocation
- 3.1 Channel Allocation
- 3.2 Functional Allocation
- 3.3 Analysis of Investment Avenues
- 4 Analysis of Macroeconomic, Business, and Consumer Drivers
- 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 4.2 Consumer Insights
- 4.3 Internet & Technology Adoption
- 4.4 Devices & Platforms
- 4.5 Mobile Commerce
- 4.6 Advertising Spend Dynamics
- 5 India Social Media Advertising Spend by Industry
- 5.1 Snapshot of Key Verticals
- 5.2 Real Estates Social Media Ad Spend
- 5.2.1 Snapshot, 2011-2020
- 5.2.2 Analysis by Marketing Objective
- 5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- List Of Tables and Figures
- Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 4: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Table 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 6: India Population Analysis (Million), 2010-2019
- Table 7: India Inflation Trends (%), 2010-2019
- Table 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 9: India Number of Online & Mobile Buyers (Million), 2010-2019
- Table 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 12: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 13: India Mobile Internet User Analysis (Million), 2010-2019
- Table 14: India Number of Internet and Social Media Users (Million), 2010-2019
- Table 15: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 16: India Number of Mobile and Smartphone Users (Million), 2010-2019
- Table 17: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 18: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Table 19: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 20: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 21: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 22: India Online Spending per Internet User (US$), 2010-2019
- Table 23: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Table 24: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Table 25: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Table 26: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 27: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 4: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 5: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Figure 6: India Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
- Figure 7: India Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
- Figure 8: India Social Media Marketing Budget Growth Rate (%), 2015 – 2019
- Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
- Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
- Figure 11: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 12: India Population Analysis (%), 2014
- Figure 13: India Inflation Trends (%), 2010-2019
- Figure 14: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 15: India Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 16: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 17: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 18: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 19: India Mobile Internet User Analysis (Million), 2010-2019
- Figure 20: India Number of Internet and Social Media Users (Million), 2010-2019
- Figure 21: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 22: India Number of Mobile and Smartphone Users (Million), 2010-2019
- Figure 23: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 24: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Figure 25: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 26: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 27: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 28: India Online Spending per Internet User (US$), 2010-2019
- Figure 29: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Figure 30: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Figure 31: India Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 32: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Figure 33: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 34: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
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