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India Social Media Advertising Spend in Food & Beverage Industry

India Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in India stood at US$30 million by end of 2015, accounting for 16.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 52.5%. This growth is expected to continue in 2016 with brands expected to spend US$42 million, representing an increase of 40.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by food & beverage brands to grow at a CAGR of 29.2% to reach US$117 million in 2020, accounting for 17.0% share of the market.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by food & beverage brands?
How is social media mobile advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized by food & beverage brands?
This report provides detailed social media advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on social media advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: India
Market Focus: Social Media Marketing
Industry Focus: Food & Beverage
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the India. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.
Social media advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.
Data covering future of social media mobile advertising spend and its share in social media advertising
Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 India Online Advertising Spend
2.2 India Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 India Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Food & Beverages Social Media Ad Spend
5.2.1 Snapshot, 2011-2020
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
List Of Tables and Figures
Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: India Population Analysis (Million), 2010-2019
Table 7: India Inflation Trends (%), 2010-2019
Table 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: India Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: India Mobile Internet User Analysis (Million), 2010-2019
Table 14: India Number of Internet and Social Media Users (Million), 2010-2019
Table 15: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: India Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: India Online Spending per Internet User (US$), 2010-2019
Table 23: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 26: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 1: Methodology Framework
Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: India Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: India Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: India Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: India Population Analysis (%), 2014
Figure 13: India Inflation Trends (%), 2010-2019
Figure 14: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: India Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: India Mobile Internet User Analysis (Million), 2010-2019
Figure 20: India Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: India Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: India Online Spending per Internet User (US$), 2010-2019
Figure 29: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: India Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 32: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 33: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 34: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

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