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Germany Social Media Advertising Spend in Financial Services Industry

Germany Social Media Advertising Spend in Financial Services Industry

Social media advertising spend by financial services brands in Germany stood at US$87 million by end of 2015, accounting for 4.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 27.6%. This growth is expected to continue in 2016 with brands expected to spend US$106 million, representing an increase of 21.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by financial services brands to grow at a CAGR of 16.6% to reach US$196 million in 2020, accounting for 4.5% share of the market.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by financial services brands?

How is social media mobile advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized by financial services brands?

This report provides detailed social media advertising spend database, covering in-depth trend analysis by financial services brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of financial services brand on social media advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by financial services industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: Germany

Market Focus: Social Media Marketing

Industry Focus: Financial Services

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Germany. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Social media advertising spend by financial services industry for a period of 10 years, from 2011 to 2020.

Data covering future of social media mobile advertising spend and its share in social media advertising

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Germany Online Advertising Spend
2.2 Germany Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Germany Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Financial Services Social Media Ad Spend
5.2.1 Snapshot, 2011-2020
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Germany Population Analysis (Million), 2010-2019
Table 7: Germany Inflation Trends (%), 2010-2019
Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Germany Online Spending per Internet User (US$), 2010-2019
Table 23: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 26: Germany Financial Services Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: Germany Financial Services Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 1: Methodology Framework
Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Germany Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Germany Population Analysis (%), 2014
Figure 13: Germany Inflation Trends (%), 2010-2019
Figure 14: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Germany Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Germany Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Germany Online Spending per Internet User (US$), 2010-2019
Figure 29: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 32: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 33: Germany Financial Services Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 34: Germany Financial Services Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

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