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Gaming Social Media Advertising Spend in Germany

Gaming Social Media Advertising Spend in Germany

Social gaming advertising spend in Germany stood at US$204 million by end of 2015, accounting for 11.4% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$265 million, representing an increase of 31.4% over 2015. Over the forecast period (2016-2020), Socintel360 expects social gaming ad spend to grow at a CAGR of 24.9% to reach US$643 million in 2020, accounting for 14.6% of the total social media advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media gaming advertising by gaming categories?

How is social media marketing budget being allocated and utilized?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media gaming advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media gaming advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media gaming advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Germany

Market Focus: Social Media Gaming Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the Germany. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social media gaming advertising spend and its share in social media advertising.

Data covering future of social media mobile advertising spend and its share in social media advertising.

Social media gaming advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Germany Online Advertising Spend
2.2 Germany Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Germany Social Gaming Advertising Spend
5.1 Snapshot of Gaming Ad Spend
5.2 Gaming Ad Spend by Categories
5.2.1 Around Games Environment Ad Spend
5.2.2 In Game Environment Ad Spend
5.2.3 In Game Immersive Ad Spend
5.2.4 Exclusive Advertising Games Spend
Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Germany Population Analysis (Million), 2010-2019
Table 7: Germany Inflation Trends (%), 2010-2019
Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Germany Online Spending per Internet User (US$), 2010-2019
Table 23: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 27: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 28: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Germany Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Germany Population Analysis (%), 2014
Figure 13: Germany Inflation Trends (%), 2010-2019
Figure 14: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Germany Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Germany Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Germany Online Spending per Internet User (US$), 2010-2019
Figure 29: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 33: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 34: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

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