Gaming Advertising Spend in the UK
Online gaming advertising spend in the UK stood at US$393 million by end of 2015, accounting for 3.0% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 34.1%. This growth is expected to continue in 2016 with brands expected to spend US$486 million, representing an increase of 27.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online gaming ad spend to grow at a CAGR of 18.8% to reach US$968 million in 2020, accounting for 4.9% of the total online advertising spend.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online gaming advertising by gaming categories?
How is online marketing budget being allocated and utilized?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online gaming advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online gaming advertising spend database breaks down into following nine key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online gaming advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United Kingdom
Market Focus: Online Gaming Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the UK. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online gaming advertising spend and its share in online advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online gaming advertising spend for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 UK Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 UK Social Gaming Advertising Spend
- 4.1 Snapshot of Gaming Ad Spend
- 4.2 Gaming Ad Spend by Categories
- 4.2.1 Around Games Environment Ad Spend
- 4.2.2 In Game Environment Ad Spend
- 4.2.3 In Game Immersive Ad Spend
- 4.2.4 Exclusive Advertising Games Spend
- List Of Tables and Figures
- Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: UK Population Analysis (Million), 2010-2019
- Table 5: UK Inflation Trends (%), 2010-2019
- Table 6: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: UK Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: UK Mobile Internet User Analysis (Million), 2010-2019
- Table 12: UK Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: UK Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: UK Online Spending per Internet User (US$), 2010-2019
- Table 20: UK Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 22: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
- Table 23: UK Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
- Table 24: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 25: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 26: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 27: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 1: Methodology Framework
- Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: UK Population Analysis (%), 2014
- Figure 6: UK Inflation Trends (%), 2010-2019
- Figure 7: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: UK Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: UK Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: UK Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: UK Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: UK Online Spending per Internet User (US$), 2010-2019
- Figure 21: UK Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 23: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
- Figure 24: UK Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
- Figure 25: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 26: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 27: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 28: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
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