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Gaming Advertising Spend in Italy

Gaming Advertising Spend in Italy

Online gaming advertising spend in Italy stood at US$82 million by end of 2015, accounting for 3.6% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 14.5%. This growth is expected to continue in 2016 with brands expected to spend US$93 million, representing an increase of 15.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online gaming ad spend to grow at a CAGR of 10.4% to reach US$139 million in 2020, accounting for 4.5% of the total online advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online gaming advertising by gaming categories?

How is online marketing budget being allocated and utilized?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online gaming advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online gaming advertising spend database breaks down into following nine key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online gaming advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Online Gaming Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online gaming advertising spend and its share in online advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online gaming advertising spend for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Italy Social Gaming Advertising Spend
4.1 Snapshot of Gaming Ad Spend
4.2 Gaming Ad Spend by Categories
4.2.1 Around Games Environment Ad Spend
4.2.2 In Game Environment Ad Spend
4.2.3 In Game Immersive Ad Spend
4.2.4 Exclusive Advertising Games Spend
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Italy Population Analysis (Million), 2010-2019
Table 5: Italy Inflation Trends (%), 2010-2019
Table 6: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 12: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Italy Online Spending per Internet User (US$), 2010-2019
Table 20: Italy Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 22: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 23: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 24: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Italy Population Analysis (%), 2014
Figure 6: Italy Inflation Trends (%), 2010-2019
Figure 7: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Italy Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Italy Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Italy Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Italy E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Italy Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Italy Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Italy Online Spending per Internet User (US$), 2010-2019
Figure 21: Italy Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 23: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 24: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 25: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020

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