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France Social Media Advertising Spend By Platform

France Social Media Advertising Spend By Platform

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 27.3% to reach US$1.9 billion in 2020, accounting for 30.2% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized?

Which social media site is gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: France

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the France. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social networking sites and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 France Online Advertising Spend
2.2 France Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Market Share Analysis by Social Networking Sites
5.1 Snapshot
5.2 Social Media Advertising Spend by Social Networking Sites
5.2.1 Facebook
5.2.2 Twitter
Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: France Population Analysis (Million), 2010-2019
Table 7: France Inflation Trends (%), 2010-2019
Table 8: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: France Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: France Mobile Internet User Analysis (Million), 2010-2019
Table 14: France Number of Internet and Social Media Users (Million), 2010-2019
Table 15: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: France Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: France Number of Ereader Users Analysis (Million), 2010-2019
Table 18: France Number of Facebook Users Analysis (Million), 2010-2019
Table 19: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: France Online Spending per Internet User (US$), 2010-2019
Table 21: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: France Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 24: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Table 25: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: France Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: France Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: France Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: France Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: France Population Analysis (%), 2014
Figure 13: France Inflation Trends (%), 2010-2019
Figure 14: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: France Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 17: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: France Number of Gamers - Online and Social (Million), 2010-2019
Figure 19: France Mobile Internet User Analysis (Million), 2010-2019
Figure 20: France Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 22: France Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: France Number of Ereader Users Analysis (Million), 2010-2019
Figure 24: France Number of Facebook Users Analysis (Million), 2010-2019
Figure 25: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: France Online Spending per Internet User (US$), 2010-2019
Figure 27: France Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: France Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: France Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 30: France Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2011-2015
Figure 31: France Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2011-2015

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