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Digital Advertising Spend in the UK

Digital Advertising Spend in the UK

Online advertising spend in the UK stood at US$13.1 billion by end of 2015, accounting for 42.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 11.2%. This growth is expected to continue in 2016 with brands expected to spend US$14.3 billion, representing an increase of 9.8% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 8.4% to reach US$19.8 billion in 2020, accounting for 48.4% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by industries?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
Which advertising formats are gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:

Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: United Kingdom
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the UK. This report provides:

Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 UK Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 UK Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 UK Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 UK Online Mobile Search Ad Spend
5.2.2 UK Online Mobile Display Ad Spend
5.2.3 UK Online Mobile Messaging Ad Spend
5.2.4 UK Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 UK Online Desktop Search Ad Spend
5.3.2 UK Online Desktop Display Ad Spend
5.3.3 UK Online Desktop Video Ad Spend
6 UK Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 UK Online Advertising Spend by Format
7.1 UK Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 UK Online Search Ad Spend
7.2.2 UK Online Display (Excluding Video) Ad Spend
7.2.3 UK Online Sponsorship Ad Spend
7.2.4 UK Online Classified Ad Spend
7.2.5 UK Online Email Ad Spend
7.2.6 UK Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 UK Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 YouTube
9.2.7 LinkedIn
List Of Tables and Figures
Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: UK Population Analysis (Million), 2010-2019
Table 5: UK Inflation Trends (%), 2010-2019
Table 6: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: UK Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: UK Mobile Internet User Analysis (Million), 2010-2019
Table 12: UK Number of Internet and Social Media Users (Million), 2010-2019
Table 13: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: UK Online Spending per Internet User (US$), 2010-2019
Table 20: UK Online Mobile Spending per Online User (US$), 2010-2019
Table 21: UK Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 22: UK Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 23: UK Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 24: UK Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 25: UK Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 26: UK Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 27: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 28: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: UK Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 30: UK Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: UK Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: UK Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: UK Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: UK Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 36: UK Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 37: UK Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 38: UK Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 39: UK Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 40: UK Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 41: UK Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 42: UK Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 43: UK Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 44: UK Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 45: UK Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 46: UK Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 47: UK Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 48: UK Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 49: UK Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 50: UK Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 51: UK Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 52: UK Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 53: UK Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 54: UK Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 55: UK Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 56: UK Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 57: UK Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 58: UK Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 59: UK Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 60: UK Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 61: UK Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 62: UK Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 63: UK Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 64: UK Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 65: UK Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 66: UK Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 67: UK Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 68: UK Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 69: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 70: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 71: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: UK Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 73: UK Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 74: UK Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: UK Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 76: UK Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 77: UK Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 78: UK Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 79: UK Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 80: UK Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 81: UK Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 82: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: UK Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: UK Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: UK Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 90: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 91: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 93: UK Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 94: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 96: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 97: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 98: UK Online Advertising Spend by Online Sites (%), 2014
Table 99: UK Online Advertising Spend on Google (US$ Million), 2010-2014
Table 100: UK Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 101: UK Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 102: UK Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 103: UK Online Advertising Spend on Twitter (US$ Million), 2010-2014
Table 104: UK Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 105: UK Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: UK Population Analysis (%), 2014
Figure 6: UK Inflation Trends (%), 2010-2019
Figure 7: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: UK Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: UK Mobile Internet User Analysis (Million), 2010-2019
Figure 13: UK Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: UK Online Spending per Internet User (US$), 2010-2019
Figure 21: UK Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: UK Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 23: UK Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 24: UK Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 25: UK Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 26: UK Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 27: UK Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 28: UK Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 29: UK Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 30: UK Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 31: UK Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 32: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 33: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: UK Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 35: UK Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: UK Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: UK Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: UK Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 39: UK Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 40: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: UK Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 42: UK Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 43: UK Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 44: UK Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 45: UK Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 46: UK Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 47: UK Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: UK Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: UK Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 50: UK Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: UK Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: UK Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 53: UK Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: UK Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: UK Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 56: UK Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: UK Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: UK Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 59: UK Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: UK Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: UK Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 62: UK Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: UK Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: UK Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 65: UK Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: UK Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: UK Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 68: UK Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: UK Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: UK Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 71: UK Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: UK Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: UK Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 74: UK Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: UK Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 77: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: UK Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: UK Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 80: UK Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: UK Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: UK Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 83: UK Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 84: UK Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: UK Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 86: UK Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 87: UK Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 88: UK Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 89: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: UK Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: UK Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: UK Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 96: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 98: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 100: UK Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 101: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 104: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 105: UK Online Advertising Spend by Online Sites (%), 2014
Figure 106: UK Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 107: UK Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 108: UK Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 109: UK Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 110: UK Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 111: UK Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 112: UK Online Advertising Spend on LinkedIn (US$ Million), 2010-2014

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