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Digital Advertising Spend in Spain

Digital Advertising Spend in Spain

Online advertising spend in Spain stood at US$1.5 billion by end of 2015, accounting for 23.8% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 4.6%. This growth is expected to continue in 2016 with brands expected to spend US$1.6 billion, representing an increase of 8.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 5.8% to reach US$2.0 billion in 2020, accounting for 29.2% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Spain

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Spain. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Spain Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Spain Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Spain Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Spain Online Mobile Search Ad Spend
5.2.2 Spain Online Mobile Display Ad Spend
5.2.3 Spain Online Mobile Messaging Ad Spend
5.2.4 Spain Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 Spain Online Desktop Search Ad Spend
5.3.2 Spain Online Desktop Display Ad Spend
5.3.3 Spain Online Desktop Video Ad Spend
6 Spain Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Spain Online Advertising Spend by Format
7.1 Spain Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Spain Online Search Ad Spend
7.2.2 Spain Online Display (Excluding Video) Ad Spend
7.2.3 Spain Online Sponsorship Ad Spend
7.2.4 Spain Online Classified Ad Spend
7.2.5 Spain Online Email Ad Spend
7.2.6 Spain Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Spain Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 YouTube
Table 1: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Spain Population Analysis (Million), 2010-2019
Table 5: Spain Inflation Trends (%), 2010-2019
Table 6: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Spain Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 9: Spain Number of Video Viewers - Online (Million), 2010-2019
Table 10: Spain Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Spain Mobile Internet User Analysis (Million), 2010-2019
Table 12: Spain Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Spain Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Spain Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Spain E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: Spain Online Spending per Internet User (US$), 2010-2019
Table 17: Spain Online Mobile Spending per Online User (US$), 2010-2019
Table 18: Spain Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 19: Spain Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 20: Spain Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 21: Spain Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 22: Spain Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 23: Spain Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 24: Spain Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 25: Spain Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Spain Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 27: Spain Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Spain Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Spain Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Spain Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Spain Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: Spain Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 33: Spain Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: Spain Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: Spain Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 36: Spain Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 37: Spain Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 38: Spain Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 39: Spain Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 40: Spain Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 41: Spain Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 42: Spain Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 43: Spain Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 44: Spain Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 45: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 46: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 47: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 48: Spain Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 49: Spain Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 50: Spain Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 51: Spain Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 52: Spain Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 53: Spain Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 54: Spain Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 55: Spain Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 56: Spain Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 57: Spain Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 58: Spain Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 59: Spain Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 60: Spain Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 61: Spain Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 62: Spain Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 63: Spain Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 64: Spain Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 65: Spain Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 66: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 67: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 68: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 69: Spain Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 70: Spain Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 71: Spain Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: Spain Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 73: Spain Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 74: Spain Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: Spain Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 76: Spain Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 77: Spain Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 78: Spain Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 79: Spain Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Spain Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Spain Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Spain Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: Spain Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Spain Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: Spain Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: Spain Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Spain RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: Spain Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Spain Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 90: Spain Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 91: Spain Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: Spain Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 93: Spain Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 94: Spain Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: Spain Online Advertising Spend by Online Sites (%), 2015
Table 96: Spain Online Advertising Spend on Google (US$ Million), 2011-2015
Table 97: Spain Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Table 98: Spain Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 99: Spain Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 100: Spain Online Advertising Spend on Twitter (US$ Million), 2011-2015
Table 101: Spain Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Spain Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Spain Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Spain Population Analysis (%), 2014
Figure 6: Spain Inflation Trends (%), 2010-2019
Figure 7: Spain Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Spain Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Spain Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 10: Spain Number of Video Viewers - Online (Million), 2010-2019
Figure 11: Spain Number of Gamers – Online and Social (Million), 2010-2019
Figure 12: Spain Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Spain Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Spain Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Spain Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Spain E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Spain Online Spending per Internet User (US$), 2010-2019
Figure 18: Spain Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: Spain Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 20: Spain Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 21: Spain Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 22: Spain Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 23: Spain Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 24: Spain Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: Spain Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 26: Spain Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: Spain Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 28: Spain Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 29: Spain Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 30: Spain Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 31: Spain Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 32: Spain Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Spain Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Spain Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Spain Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Spain Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: Spain Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: Spain Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 39: Spain Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 40: Spain Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: Spain Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 42: Spain Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 43: Spain Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 44: Spain Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: Spain Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: Spain Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 47: Spain Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: Spain Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: Spain Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 50: Spain Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: Spain Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 53: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: Spain Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: Spain Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 56: Spain Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: Spain Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: Spain Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 59: Spain Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: Spain Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: Spain Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 62: Spain Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: Spain Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: Spain Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 65: Spain Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: Spain Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: Spain Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 68: Spain Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: Spain Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: Spain Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 71: Spain Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: Spain Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 74: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: Spain Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: Spain Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 77: Spain Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: Spain Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: Spain Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 80: Spain Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: Spain Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: Spain Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 83: Spain Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 84: Spain Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: Spain Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 86: Spain Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Spain Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 88: Spain Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Spain Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: Spain Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Spain Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: Spain Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 93: Spain Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 94: Spain RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 95: Spain Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Spain Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 97: Spain Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 98: Spain Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: Spain Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: Spain Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: Spain Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: Spain Online Advertising Spend by Online Sites (%), 2015
Figure 103: Spain Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 104: Spain Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 105: Spain Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 106: Spain Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 107: Spain Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 108: Spain Online Advertising Spend on YouTube (US$ Million), 2011-2015

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