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Digital Advertising Spend in India

Digital Advertising Spend in India

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$1.4 billion, representing an increase of 25.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 21.1% to reach US$2.9 billion in 2020, accounting for 25.5% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by industries?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
Which advertising formats are gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:

Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: India
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the India. This report provides:

Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 India Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 India Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 India Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 India Online Mobile Search Ad Spend
5.2.2 India Online Mobile Display Ad Spend
5.2.3 India Online Mobile Messaging Ad Spend
5.2.4 India Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 India Online Desktop Search Ad Spend
5.3.2 India Online Desktop Display Ad Spend
5.3.3 India Online Desktop Video Ad Spend
6 India Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 India Online Advertising Spend by Format
7.1 India Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 India Online Search Ad Spend
7.2.2 India Online Display (Excluding Video) Ad Spend
7.2.3 India Online Sponsorship Ad Spend
7.2.4 India Online Classified Ad Spend
7.2.5 India Online Email Ad Spend
7.2.6 India Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 India Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 YouTube
9.2.3 Facebook
9.2.4 Yahoo
9.2.5 Microsoft
9.2.6 LinkedIn
9.2.7 Twitter
List Of Tables and Figures
Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: India Population Analysis (Million), 2010-2019
Table 5: India Inflation Trends (%), 2010-2019
Table 6: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: India Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: India Mobile Internet User Analysis (Million), 2010-2019
Table 12: India Number of Internet and Social Media Users (Million), 2010-2019
Table 13: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: India Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: India Online Spending per Internet User (US$), 2010-2019
Table 20: India Online Mobile Spending per Online User (US$), 2010-2019
Table 21: India Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 22: India Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 23: India Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 24: India Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 25: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 26: India Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 27: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 28: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: India Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 30: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: India Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 36: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 37: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 38: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 39: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 40: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 41: India Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 42: India Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 43: India Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 44: India Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 45: India Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 46: India Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 47: India Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 48: India Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 49: India Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 50: India Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 51: India Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 52: India Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 53: India Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 54: India Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 55: India Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 56: India Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 57: India Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 58: India Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 59: India Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 60: India Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 61: India Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 62: India Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 63: India Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 64: India Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 65: India Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 66: India Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 67: India Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 68: India Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 69: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 70: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 71: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: India Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 73: India Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 74: India Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: India Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 76: India Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 77: India Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 78: India Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 79: India Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 80: India Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 81: India Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 82: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: India Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: India Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: India Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 90: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 91: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 93: India Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 94: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 96: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 97: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 98: India Online Advertising Spend by Online Sites (%), 2014
Table 99: India Online Advertising Spend on Google (US$ Million), 2010-2014
Table 100: India Online Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 101: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 102: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 103: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Table 104: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Table 105: India Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 1: Methodology Framework
Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: India Population Analysis (%), 2014
Figure 6: India Inflation Trends (%), 2010-2019
Figure 7: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: India Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: India Mobile Internet User Analysis (Million), 2010-2019
Figure 13: India Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: India Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: India Online Spending per Internet User (US$), 2010-2019
Figure 21: India Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: India Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 23: India Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 24: India Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 25: India Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 26: India Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 27: India Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 28: India Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 29: India Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 30: India Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 31: India Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 32: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 33: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: India Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 35: India Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: India Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: India Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: India Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 39: India Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 40: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: India Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 42: India Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 43: India Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 44: India Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 45: India Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 46: India Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 47: India Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: India Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: India Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 50: India Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: India Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: India Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 53: India Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: India Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: India Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 56: India Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: India Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: India Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 59: India Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: India Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: India Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 62: India Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: India Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: India Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 65: India Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: India Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: India Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 68: India Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: India Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: India Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 71: India Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: India Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: India Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 74: India Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: India Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 77: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: India Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: India Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 80: India Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: India Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: India Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 83: India Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 84: India Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: India Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 86: India Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 87: India Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 88: India Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 89: India Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: India Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: India Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: India Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: India Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: India Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: India Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 96: India Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: India RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 98: India Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: India Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 100: India Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 101: India Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: India Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: India Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 104: India Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 105: India Online Advertising Spend by Online Sites (%), 2014
Figure 106: India Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 107: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 108: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 109: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 110: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 111: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Figure 112: India Online Advertising Spend on Twitter (US$ Million), 2010-2014

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