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Digital Advertising Spend by Format in the UK

Digital Advertising Spend by Format in the UK

Online video advertising spend is expected to reach US$1,173 million by end of 2016, accounting for 8.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.3% to reach US$2,804 million in 2020, accounting for 14.2% share of the market. Display advertising is expected to account for 26.7% of the market by end of 2020, grow at a CAGR of 11.1% over the forecast period.This report answers the following key questions:

How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which advertising formats are gaining popularity on online to target consumers?
How is online mobile advertising expected to grow over the next five years?This report provides detailed online advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:

Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: United Kingdom
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the UK. This report provides:

Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online video advertising spends for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 UK Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 UK Online Advertising Spend by Format
4.1 UK Online Format Dynamics - Overall
4.2 Online Format Dynamics
4.2.1 UK Online Search Ad Spend
4.2.2 UK Online Display (Excluding Video) Ad Spend
4.2.3 UK Online Sponsorship Ad Spend
4.2.4 UK Online Classified Ad Spend
4.2.5 UK Online Email Ad Spend
4.2.6 UK Online Video Ad Spend
4.3 Programmatic Digital Display Ad Spend
4.4 Programmatic Online Video Ad Spend
4.5 RTB Display Ad Spend
List Of Tables and Figures
Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: UK Population Analysis (Million), 2010-2019
Table 5: UK Inflation Trends (%), 2010-2019
Table 6: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: UK Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: UK Mobile Internet User Analysis (Million), 2010-2019
Table 12: UK Number of Internet and Social Media Users (Million), 2010-2019
Table 13: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: UK Online Spending per Internet User (US$), 2010-2019
Table 20: UK Online Mobile Spending per Online User (US$), 2010-2019
Table 21: UK Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 22: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 24: UK Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: UK Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: UK Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 29: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 30: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: UK Population Analysis (%), 2014
Figure 6: UK Inflation Trends (%), 2010-2019
Figure 7: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: UK Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: UK Mobile Internet User Analysis (Million), 2010-2019
Figure 13: UK Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: UK Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: UK Online Spending per Internet User (US$), 2010-2019
Figure 21: UK Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: UK Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 23: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 25: UK Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: UK Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: UK Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 30: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 31: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019

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