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Digital Advertising Spend by Format in China

Digital Advertising Spend by Format in China

Online video advertising spend is expected to reach US$4,515 million by end of 2016, accounting for 11.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 27.0% to reach US$11,728 million in 2020, accounting for 15.5% share of the market. Display advertising is expected to account for 37.1% of the market by end of 2020, grow at a CAGR of 14.0% over the forecast period.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online to target consumers?

How is online mobile advertising expected to grow over the next five years?This report provides detailed online advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the China. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online video advertising spends for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 China Online Advertising Spend by Format
4.1 China Online Format Dynamics - Overall
4.2 Online Format Dynamics
4.2.1 China Online Search Ad Spend
4.2.2 China Online Display (Excluding Video) Ad Spend
4.2.3 China Online Sponsorship Ad Spend
4.2.4 China Online Classified Ad Spend
4.2.5 China Online Email Ad Spend
4.2.6 China Online Video Ad Spend
4.3 Programmatic Digital Display Ad Spend
4.4 Programmatic Online Video Ad Spend
4.5 RTB Display Ad Spend
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: China Population Analysis (Million), 2010-2019
Table 5: China Inflation Trends (%), 2010-2019
Table 6: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: China Mobile Internet User Analysis (Million), 2010-2019
Table 12: China Number of Internet and Social Media Users (Million), 2010-2019
Table 13: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: China Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: China Online Spending per Internet User (US$), 2010-2019
Table 20: China Online Mobile Spending per Online User (US$), 2010-2019
Table 21: China Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 22: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 24: China Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: China Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: China Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 29: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 30: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: China Population Analysis (%), 2014
Figure 6: China Inflation Trends (%), 2010-2019
Figure 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: China Mobile Internet User Analysis (Million), 2010-2019
Figure 13: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: China Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: China Online Spending per Internet User (US$), 2010-2019
Figure 21: China Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: China Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 23: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 25: China Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: China Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: China Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 30: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 31: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019

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