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Digital Advertising Spend by Format in Brazil

Digital Advertising Spend by Format in Brazil

Online video advertising spend is expected to reach US$756 million by end of 2016, accounting for 12.9% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 24.5% to reach US$1,817 million in 2020, accounting for 17.5% share of the market. Display advertising is expected to account for 28.4% of the market by end of 2020, grow at a CAGR of 12.6% over the forecast period.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online to target consumers?

How is online mobile advertising expected to grow over the next five years?This report provides detailed online advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Brazil

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Brazil. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online video advertising spends for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Brazil Online Advertising Spend by Format
4.1 Brazil Online Format Dynamics - Overall
4.2 Online Format Dynamics
4.2.1 Brazil Online Search Ad Spend
4.2.2 Brazil Online Display (Excluding Video) Ad Spend
4.2.3 Brazil Online Sponsorship Ad Spend
4.2.4 Brazil Online Classified Ad Spend
4.2.5 Brazil Online Email Ad Spend
4.2.6 Brazil Online Video Ad Spend
4.3 Programmatic Digital Display Ad Spend
4.4 Programmatic Online Video Ad Spend
4.5 RTB Display Ad Spend
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Brazil Population Analysis (Million), 2010-2019
Table 5: Brazil Inflation Trends (%), 2010-2019
Table 6: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Brazil Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Brazil Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 12: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Brazil Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Brazil Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Brazil Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Brazil Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Brazil Online Spending per Internet User (US$), 2010-2019
Table 20: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Brazil Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 22: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 24: Brazil Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Brazil Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Brazil Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 29: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 30: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Brazil Population Analysis (%), 2014
Figure 6: Brazil Inflation Trends (%), 2010-2019
Figure 7: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Brazil Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Brazil Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Brazil Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Brazil Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Brazil Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Brazil Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 21: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Brazil Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 23: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 25: Brazil Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: Brazil Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: Brazil Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 30: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 31: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019

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